SEO Tips for Improved Traffic

SEO Tips for Improved Traffic

Reading Time: 5 minutes

SEO tips for improved traffic – improving your presence in the search engines results pages is a long-term process, but there are some tips and tricks you can apply now to gain a quick boost and get ahead of the game. Each of these tips takes less than 30 minutes to implement, and will help any website rank well in Google.

SEO Tips for Improved Traffic:
Claim Your Google Business Profile

“Google Business Profile is an easy-to-use tool for businesses to manage their online presence across Google, including Search and Maps.”

Displaying accurate business data can help customers find your business and to tell them your story.

It’s important to claim the profile if you haven’t already done so because otherwise Google will try to fill in the gaps in the business information for the search results.

This can lead to users receiving incorrect business details, which doesn’t offer a great experience.

You should use the Google Business profile to highlight essential info, show users what makes the business unique and connect more easily with customers.

You can set up a profile by heading to Google.com/business.

Once you insert the business’s basic details and enter it into the right categories, you’ll begin to see it appear in local search results on Google and Google Maps.

It can take around 1-2 weeks for the business to be listed on the local map search but ultimately this listing will help to increase website traffic and improve the customer experience.

Add Title & Heading Tags To All Pages

Title tags and headings are really important for encouraging a good click through rate from the search results.

Titles tags give Google an overview of what your page is about and it tells search engine users what to expect from the content on the page.

The heading tag, or H1 tag, on the other hand, is visible on the web page so Google gives it a bit more prominence.

Title and heading tags are often missed or aren’t fully optimized, particularly on large websites or older pages, but this can be a super quick fix.

Go through all the pages and start optimising title tags and adding heading titles to pages. If you use Ahrefs you can use the Site Audit tool which will highlight missing tags.

There should only be one H1 tag per page and both the heading and title tags should naturally include the keyword you’re looking to rank for.

Check Images For Alt Text

The Alt text or description is a snippet of text that describes what an image shows.

Not only does it support users with visual impairments, but it enables search engines to accurately acknowledge and categorize images for their search results.

We suggest that you go through the image database on the website and assign the correct alt tag to each image based on the keyword you’re targeting for that page.

Make sure your first priority is to describe the image for the visually impaired and only include one or two keywords for SEO.

And then when uploading new images, get into a habit of adding alt text, keeping each short and descriptive.

SEO Tips for Improved Traffic:
Inject Long-Tail Keywords

Long-tail keywords are searched by consumers who have a specific problem they need solving or a question they’d like to ask.

Examples of long tail keywords include best digital watches for nurses and how to clean kitchen cabinets before moving in.

Long-tail keywords are often easier to rank for because they are less competitive than seed keywords.

Also if the website has a low SEO authority score, then focusing on long-tail keywords will be a faster way to drive quality organic traffic to the site.

Run The Content Through Surfer SEO

Surfer SEO is a tool designed to help SEO optimize text content like blog posts and web pages.

It scans the content ranking at the top of Google for your inputted keywords and uses data such as the word count, number of headings, images and common keywords.

Copy and paste the content you want to check into the Content Editor and it’ll mark this content against the top rankings results.

It’ll also tell you how often keywords are mentioned within your content and whether there are too many or too little mentions of that keyword.

You simply take this analysis and update the content.

There will be so many recommendations that it would be impractical to optimize for it all so be sure to only make relevant changes.

Refresh Old Content

Google likes fresh content as they consider it to be more relevant to the user.

They have gone on record to state that they have a freshness algorithm that impacts around 35% of searches.

Updating old content can see pages shoot up several search positions in a matter of weeks.

Google Search Console will reveal where each of your client’s pages rank on Google.

To find this you need to visit Search Traffic > Search Analytics and then sort by pages and include the position.

By adding extra content in the form of words, images, videos, and audio, you can push up a page’s ranking to the first page.

Make sure to resubmit the webpage for crawling within the Google Search Console to get the updated content indexed faster.

SEO Tips for Improved Traffic:
Analyse Mobile Friendliness

Mobile-friendliness is a significant ranking factor.

According to a report by Hitwise, nearly 60% of all online searches are now carried out on a mobile device.

If the website is not mobile friendly, it’s not great for user experience and is therefore highly unlikely to rank in Google.

You can check a website’s mobile friendliness by using Google’s Mobile-Friendly Test.

Although you may not be able to make significant improvements yourself, your developer or hosting service should be able to make most improvements pretty quickly.

Improve Website Speed

Site speed matters when it comes to SEO.

According to Portent, website conversion rates drop by an average of 4.42% with each additional second of load time.

The longer users spend on your website, the better the engagement rate, and the higher your rankings on Google.

To get an instant snapshot of website speed, use Google PageSpeed Insights and Pingdom Tools.

Google will reveal where the website is lagging and how you can remedy the situation and you can use Pingdom to double check the speed.

There are a variety of things you can do to improve site speed, from reducing the file size of images, to removing unused themes and plugins right through to more technical improvements.

SEO Tips for Improved Traffic:
Install An XML Sitemap

An XML sitemap is the blueprint of an entire website. It shows all URL links that Google bots can follow to find all available pages and posts, how the website is structured, and when they were last edited.

If the website is badly structured, the domain is new, there’s a lot of archived content or new/dynamic pages are often created, then an XML sitemap helps Google discover everything on the website with ease.

Google XML Sitemaps is the best free WordPress plugin that will create a sitemap in seconds, or you can download Yoast which is an all-in-one SEO tool for WordPress and includes a sitemap generator.

Get Positive Reviews

We already spoke about how fresh content makes for seriously powerful SEO fuel oso generating frequent fresh reviews fulfils this requirement.

It particularly helps if these reviews are left on an authoritative platform such as Trustpilot or Tripadvisor.

Reviews are particularly SEO boosting for local businesses.

According to the Local Search Ranking Factors Survey, review signals make up 16% of the search engine decision-making process when it comes to local pack rankings.

Spend 30 mins sending out an email to customers from the past 14 days asking for a review. You could even set up an email automation in this time to request a review after x amount of time.

And finally..

If you need help with your Search Engine Optimisation strategy and implementation, check out our services and contact the team today for more information.