Social Media Strategy
Our tailored strategies deliver real growth through targeting, relevant content and meaningful conversations.
Social Media
Strategy
In the dynamically evolving world of digital marketing, staying ahead requires innovative strategies and a deep understanding of social media dynamics. At Fetch, we specialise in crafting bespoke social media strategies that resonate with your target audience and amplify your brand’s digital presence.
Comprehensive social media auditing
Our journey begins with a thorough audit of your current social media status. We analyse your existing content, engagement rates, follower demographics, and competitors’ strategies. This holistic approach ensures we understand your brand’s unique position in the market.
Tailored strategy development
Leveraging insights from our audit, we develop a customised social media strategy. This includes identifying the most effective platforms for your brand, whether it’s Facebook, Instagram, LinkedIn, TikTok, or others. Our strategy focuses on your specific goals which typically included – brand awareness, lead generation, customer engagement and sales conversion.
A typical social media strategy from our team would include:
Situation Analysis
An audit of the current social media landscape for the brand, including an assessment of competitor strategies, the brand’s current social media performance, and opportunities for improvement.
Objectives
Clear, measurable goals that the strategy aims to achieve. These could range from increasing brand awareness and engagement to driving website traffic and conversions.
Target Audience Identification
Detailed profiling of the brand’s target audience segments, including demographics, psychographics, and social media usage patterns. This helps in tailoring content and messaging to the audience’s preferences and behaviors.
Platform Strategy
Selection of the most effective social media platforms (e.g., Facebook, Instagram, LinkedIn, TikTok) based on the brand’s audience and objectives. This section would detail why each platform is chosen and how it fits into the overall strategy.
Content Strategy
Development of a content plan that outlines the types of content to be created, the messaging themes, content mix (e.g., video, images, articles), and the content calendar. It should align with the brand’s goals and be tailored to engage the target audience effectively.
Engagement Strategy
Tactics for fostering interaction with the audience, including community management practices, response strategies, and initiatives designed to encourage user-generated content and virality.
Influencer Collaboration
If applicable, a plan for partnering with influencers to expand reach and credibility. This would include criteria for selecting influencers, proposed collaboration models, and measurement of influencer campaign effectiveness.
Paid Advertising Plan
A strategy for utilizing paid social media advertising to complement organic growth efforts. This includes budget allocation, target audience segmentation, ad formats, and platforms for ad placements.
Measurement and Analytics
Key Performance Indicators (KPIs) and metrics to track and measure the success of the social media strategy against the objectives set. This section would also outline the tools and processes for ongoing analytics.
Risk Management
Identification of potential risks and challenges in executing the strategy, along with contingency plans to address them.
Timeline and Milestones
A phased timeline that outlines key activities, milestones, and deliverables over the strategy period.
Budget
Detailed budgeting that includes all costs associated with implementing the strategy, such as content creation, platform fees, influencer payments, and advertising spend.
Execution Plan
A detailed action plan that outlines the roles and responsibilities of the team members, workflows, and processes for implementing the strategy.
Review and Optimisation
A plan for regular review sessions to assess the strategy’s performance, learn from analytics, and make necessary adjustments for optimisation.
This comprehensive approach ensures that the social media strategy is not only tailored to your unique needs and goals but also flexible and responsive to the dynamic digital marketing landscape.
A typical social media strategy from our team would include:
Situation Analysis
An audit of the current social media landscape for the brand, including an assessment of competitor strategies, the brand’s current social media performance, and opportunities for improvement.
Objectives
Clear, measurable goals that the strategy aims to achieve. These could range from increasing brand awareness and engagement to driving website traffic and conversions.
Target Audience Identification
Detailed profiling of the brand’s target audience segments, including demographics, psychographics, and social media usage patterns. This helps in tailoring content and messaging to the audience’s preferences and behaviors.
Platform Strategy
Selection of the most effective social media platforms (e.g., Facebook, Instagram, LinkedIn, TikTok) based on the brand’s audience and objectives. This section would detail why each platform is chosen and how it fits into the overall strategy.
Content Strategy
Development of a content plan that outlines the types of content to be created, the messaging themes, content mix (e.g., video, images, articles), and the content calendar. It should align with the brand’s goals and be tailored to engage the target audience effectively.
Engagement Strategy
Tactics for fostering interaction with the audience, including community management practices, response strategies, and initiatives designed to encourage user-generated content and virality.
Influencer Collaboration
If applicable, a plan for partnering with influencers to expand reach and credibility. This would include criteria for selecting influencers, proposed collaboration models, and measurement of influencer campaign effectiveness.
Paid Advertising Plan
A strategy for utilizing paid social media advertising to complement organic growth efforts. This includes budget allocation, target audience segmentation, ad formats, and platforms for ad placements.
Measurement and Analytics
Key Performance Indicators (KPIs) and metrics to track and measure the success of the social media strategy against the objectives set. This section would also outline the tools and processes for ongoing analytics.
Risk Management
Identification of potential risks and challenges in executing the strategy, along with contingency plans to address them.
Timeline and Milestones
A phased timeline that outlines key activities, milestones, and deliverables over the strategy period.
Budget
Detailed budgeting that includes all costs associated with implementing the strategy, such as content creation, platform fees, influencer payments, and advertising spend.
Execution Plan
A detailed action plan that outlines the roles and responsibilities of the team members, workflows, and processes for implementing the strategy.
Review and Optimisation
A plan for regular review sessions to assess the strategy’s performance, learn from analytics, and make necessary adjustments for optimisation.
This comprehensive approach ensures that the social media strategy is not only tailored to your unique needs and goals but also flexible and responsive to the dynamic digital marketing landscape.
Content creation and curation
At the heart of our service is compelling content creation. Our team of creative experts craft narratives that resonate with your audience, combining visually stunning graphics, impactful videos, and engaging written content. We ensure your brand’s voice is consistent and powerful across all channels.
Paid social media advertising
Understanding the significance of paid advertising, we develop targeted ad campaigns designed to maximize your Return on Ad Spend (ROAS). We employ A/B testing to refine ad performance, ensuring cost-effective and high-impact results.
Influencer marketing and partnerships
Our influencer marketing strategies connect your brand with the right voices in the industry. We meticulously select influencers whose followers align with your target market, creating authentic and engaging collaborations.
Analytics and optimisation
Data drives our decision-making. We provide detailed analytics and reports, monitoring key performance indicators like engagement rates, click-through rates, and conversion rates. This ongoing analysis allows us to continuously optimise your strategy for maximum impact.
Community management and engagement
We can actively manage your social media presence, fostering community and encouraging interaction. Our team engages with your audience, responds to comments, and moderates discussions, keeping your brand presence positive and active.
We also offer an in-house market-leading social media content generator platform that has been designed to help marketing teams deliver better quality social media content, more regularly.
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At Fetch, we’re committed to being more than just a service provider; we’re your strategic partner in the digital world. Our tailored approach, combined with our expertise in the latest social media trends, will ensure your brand achieves its full digital potential.
To find out more, please contact our experienced team today.
Content creation and curation
At the heart of our service is compelling content creation. Our team of creative experts craft narratives that resonate with your audience, combining visually stunning graphics, impactful videos, and engaging written content. We ensure your brand’s voice is consistent and powerful across all channels.
Paid social media advertising
Understanding the significance of paid advertising, we develop targeted ad campaigns designed to maximize your Return on Ad Spend (ROAS). We employ A/B testing to refine ad performance, ensuring cost-effective and high-impact results.
Influencer marketing and partnerships
Our influencer marketing strategies connect your brand with the right voices in the industry. We meticulously select influencers whose followers align with your target market, creating authentic and engaging collaborations.
Analytics and optimisation
Data drives our decision-making. We provide detailed analytics and reports, monitoring key performance indicators like engagement rates, click-through rates, and conversion rates. This ongoing analysis allows us to continuously optimise your strategy for maximum impact.
Community management and engagement
We can actively manage your social media presence, fostering community and encouraging interaction. Our team engages with your audience, responds to comments, and moderates discussions, keeping your brand presence positive and active.
We also offer an in-house market-leading social media content generator platform that has been designed to help marketing teams deliver better quality social media content, more regularly.
–
At Fetch, we’re committed to being more than just a service provider; we’re your strategic partner in the digital world. Our tailored approach, combined with our expertise in the latest social media trends, will ensure your brand achieves its full digital potential.
To find out more, please contact our experienced team today.
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Brands we work with include
From Tech to Automotive, whatever sector you operate in, we can help.
Client feedback
Don't just take our word for it!
Testimonials
With Fetch, we've saved hours and cut costs, enhancing our social media presence with personalised, engaging content.
Louise Harris
Head of Social & Content
Testimonials
Fetch revolutionised our social media strategy, boosting engagement with high-quality content, allowing us to focus on growth.
Adrian Land
CEO
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