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In the digital age, multi-site brands face unique challenges and opportunities in managing their social media marketing presence. While brand governance remains a crucial aspect of the central marketing team's responsibilities, the role of headquarters (HQ) should extend far beyond

The sales landscape has changed, and social selling—using social media to connect, engage, build trust, and drive sales—has become an essential strategy for brands aiming to succeed. Among the many platforms available, LinkedIn stands out as the ultimate tool for

This year, perhaps more than any other, businesses face the growing challenge of how to balance skyrocketing advertising costs with the need for more authentic (customer and prospect) engagement. While paid ads have long been a cornerstone of marketing strategies,

Today, social media platforms have evolved far beyond their original purpose as networking tools. Major platforms like Facebook, Instagram, TikTok, and LinkedIn are increasingly functioning as search engines in their own right. Users now rely on these platforms not just

Within crowded and competitive consumer and business markets companies are constantly searching for innovative ways to expand their brand reach and build trust with their audiences. One of the most powerful, yet underutilised strategies is employee advocacy. But what exactly

Being active on social media is no longer enough. Brands need a well-defined strategy that aligns with business goals, employs key tactics, and adapts to changing trends to achieve meaningful results. In this post, we outline 12 essential steps to help