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The rising cost of paid ads and the power of employee advocacy
This year, perhaps more than any other, businesses face the growing challenge of how to balance skyrocketing advertising costs with the need for more authentic (customer and prospect) engagement. While paid ads have long been a cornerstone of marketing strategies,
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Social media and search engine success
Today, social media platforms have evolved far beyond their original purpose as networking tools. Major platforms like Facebook, Instagram, TikTok, and LinkedIn are increasingly functioning as search engines in their own right. Users now rely on these platforms not just
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Why employee advocacy on social media matters to your brands success.
Within crowded and competitive consumer and business markets companies are constantly searching for innovative ways to expand their brand reach and build trust with their audiences. One of the most powerful, yet underutilised strategies is employee advocacy. But what exactly
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12 Steps to a better social media strategy
Being active on social media is no longer enough. Brands need a well-defined strategy that aligns with business goals, employs key tactics, and adapts to changing trends to achieve meaningful results. In this post, we outline 12 essential steps to help
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Social media maturity: where’s your brand at?
In today’s digital landscape, social media is more than just a tool - it’s an essential part of any business strategy. But where does your brand stand in its social media maturity journey? This guide breaks down the four key phases
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Here’s why your sales teams social media networks matter
In the ever-evolving landscape of social media marketing, automotive dealerships find themselves at a crossroads. Many traditional and digital advertising methods are no longer sufficient to capture the attention of today’s tech-savvy consumers. As a result, dealerships must innovate, and
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