Social Media Strategy
Social media strategy that gets results
If you’re stuck in a loop of posting without purpose, you’re not alone.
A strong social media strategy turns content chaos into consistent results.
At Fetch, we design data-led strategies that help founders and marketing teams post with intention, hit clear goals, and grow sustainably.
If you’re stuck in a loop of posting without purpose, you’re not alone.
A strong social media strategy turns content chaos into consistent results.
At Fetch, we design data-led strategies that help founders and marketing teams post with intention, hit clear goals, and grow sustainably.
What is a social media strategy?
A social media strategy is a step-by-step plan for how your brand will use social platforms to meet your business goals. It includes goals, target audiences, content types, platform choices and how you’ll track success.
Why your brand needs a strategic approach
Without a plan, social media burns time and budget. With one, it drives brand awareness, audience growth and ROI.
Whether you’re aiming to build trust, generate leads or convert followers into customers, a strategy aligns your team and tools around the same goals. It also:
- Identifies what’s working and what’s wasting time.
- Matches content formats to audience behaviours.
- Connects your goals to measurable outcomes.
No more guesswork. Just focus, structure, and results.
What’s included in a Fetch social media strategy
We don’t just give you slides – we give you clarity, structure, and action.
Social Media Audit and Situation Analysis
We start with a complete review of your current channels. This includes a performance audit, competitor benchmarking, audience behaviour analysis, and content gaps.
Goal Setting and Performance Metrics
Next, we define what success looks like. Whether it’s engagement, lead generation, brand awareness or sales—each goal has aligned KPIs and tracking tools.
Audience and Platform Selection
We build detailed audience personas and match them with the right platforms (Instagram, LinkedIn, TikTok, Facebook). Each platform has a distinct role in your ecosystem.
Content Planning and Content Calendar Strategy
Here’s where strategy meets execution. We define your content pillars, messaging themes, post frequency, and calendar rhythm. Your social media content strategy is aligned to your wider marketing goals.
Influencer Marketing Strategy
If relevant, we define your influencer plan—who to partner with, how to collaborate, and how to measure ROI. We focus on credibility and alignment, not just reach.
Paid Social Media Strategy
We integrate paid campaigns for reach, remarketing and conversion. Expect clear budget recommendations, platform targeting strategies and creative best practices.
Community Engagement Plan
We help you build loyal, active followers—not passive ones. Includes DM workflows, response plans, and tactics to boost user-generated content.
Why choose Fetch as your social media strategy agency?
We’re not here to add noise. We’re here to build systems that work. As your social media strategy agency, we bring:
- Experience across multiple industries.
- Platform-native insight (TikTok isn’t LinkedIn).
- A focus on ROI, not vanity metrics.
- Flexible options: one-off strategies or ongoing partnerships.
Plus, we give you tools—like our own social media content generator—to support daily execution without burnout.
What you’ll walk away with
A complete strategy framework tailored to your goals, including:
- Social media audit summary + insights.
- Platform recommendations.
- Content calendar + planning templates.
- Audience personas and targeting notes.
- Campaign themes, KPIs and reporting structure.
- Paid and influencer campaign outlines (if applicable).
Whether you’re DIY-ing or handing it off to your team, you’ll know what to do and why.
FAQs
How do I create a social media strategy?
To create a social media strategy, define your goals, audit current performance, understand your audience, select platforms, create a content plan, and measure results.
Do you offer a social media strategy template?
Yes. We offer a free strategy template to help you get started. And we can build on it with a full strategy tailored to your brand.
Is this just for organic content?
No. Fetch strategies cover organic, paid, influencer and community-building. We help you connect all the dots.
How long does it take to build a strategy?
Typical turnaround is 2-3 weeks from briefing. We also offer express builds for launches and product pushes.
Can you help execute the strategy too?
Yes. We can support with scheduling, content creation, community management and reporting.
Ready to build a strategy that works?
Whether you’re starting from scratch or refining what you’ve got, Fetch can help.
Let’s build your next social media strategy – fast, focused, and tailored to your goals.
Ready to build a strategy that works?
Whether you’re starting from scratch or refining what you’ve got, Fetch can help.
Let’s build your next social media strategy – fast, focused, and tailored to your goals.
What our clients say
“Fetch gave us clarity and control. Each of our franchisees now runs confident, consistent social media that's relevant and local - new memberships are way up.”
Tom LucasFranchise Marketing - Fitness
“For the first time, social feels simple. Our posting rhythm’s up, our engagement’s stronger, and our content finally looks as good as the cars we sell.”
Alex CohenMarketing Manager - Automotive
“Fetch flipped the script for us. We’ve massively cut agency costs, gained back full control, and our brand’s now more active and successful online than ever before.”
Jen SmithsonHead of Marketing - Hospitality
What our clients say
“Fetch gave us clarity and control. Each of our franchisees now runs confident, consistent social media that's relevant and local - new memberships are way up.”
Tom LucasFranchise Marketing - Fitness
“For the first time, social feels simple. Our posting rhythm’s up, our engagement’s stronger, and our content finally looks as good as the cars we sell.”
Alex CohenMarketing Manager - Automotive
“Fetch flipped the script for us. We’ve massively cut agency costs, gained back full control, and our brand’s now more active and successful online than ever before.”
Jen SmithsonHead of Marketing - Hospitality
