“Exactly what we needed to compare our performance against competitors.”
⭐ 4.8/5 from 39 marketers. Downloaded 74 times.
–
Overview
This template helps you break down how rival brands perform on each social platform, so you can find your edge. The first section tracks engagement, content types, and posting frequency across channels. The second gives you a ready-to-use SWOT framework to turn data into direction.
What you’ll get
- A competitor benchmarking sheet for all major platforms.
- Editable sections for engagement, reach, frequency and content types.
- A built-in SWOT analysis to identify strengths and gaps.
- A clean, ready-to-present layout for team or client reporting.
- Simple structure – no formulas or complex dashboards.
Why it works
Because great strategy starts with awareness. By comparing what competitors are posting and how audiences respond, you’ll uncover the spaces your brand can own.
How to use it
- Download the template.
- List 3-5 key competitors.
- Record their posting frequency, engagement rates, and best-performing content.
- Use the SWOT sheet to summarise what’s working and what’s missing.
Apply those insights to your own content strategy.
Ready to outsmart the competition?
Download the Social Media Competitive Analysis Template and plan your next move with confidence.
A free Social Media Competitive Analysis Template that helps you benchmark key metrics, spot trends and plan smarter.
“Exactly what we needed to compare our performance against competitors.”
⭐ 4.8/5 from 39 marketers. Downloaded 74 times.
Overview
This template helps you break down how rival brands perform on each social platform, so you can find your edge. The first section tracks engagement, content types, and posting frequency across channels. The second gives you a ready-to-use SWOT framework to turn data into direction.
What you’ll get
- A competitor benchmarking sheet for all major platforms.
- Editable sections for engagement, reach, frequency and content types.
- A built-in SWOT analysis to identify strengths and gaps.
- A clean, ready-to-present layout for team or client reporting.
- Simple structure – no formulas or complex dashboards.
Why it works
Because great strategy starts with awareness. By comparing what competitors are posting and how audiences respond, you’ll uncover the spaces your brand can own.
How to use it
- Download the template.
- List 3-5 key competitors.
- Record their posting frequency, engagement rates, and best-performing content.
- Use the SWOT sheet to summarise what’s working and what’s missing.
Apply those insights to your own content strategy.
Ready to outsmart the competition?
Download the Social Media Competitive Analysis Template and plan your next move with confidence.
