Easy to use free Social Media Audit Template that helps you review every channel, uncover gaps, and plan what to fix next.

“We finally have a clear view of what’s driving engagement and what’s not.”
⭐ 4.9/5 from 106 marketers. Downloaded 202 times.

Overview

A social media audit doesn’t have to mean endless spreadsheets. This template brings everything together – performance data, audience insights, and competitor comparisons – all in one place. Audit your platforms, spot the trends, and see exactly where to double down. Each tab is pre-formatted for the platforms that matter: Instagram, TikTok, Facebook, X.com, LinkedIn, Snapchat, Pinterest, YouTube, and Threads.

What you’ll get

  • A master summary sheet for overall insights and benchmarks.
  • Pre-built tabs for each major social channel.
  • Editable sections for reach, engagement, and content performance.
  • Space to compare competitors and spot new opportunities.
  • A clear framework for building your next strategy.

Why it works

You can’t improve what you don’t measure. This template turns scattered analytics into a single, easy-to-understand view – helping you identify what’s delivering results and what needs a rethink.

How to use it

  1. Download the template.
  2. Open each platform tab and input your key metrics.
  3. Compare content types, engagement rates, and follower growth.
  4. Use the Summary sheet to identify trends and opportunities.
  5. Plan your next steps with data you can actually trust.

Ready to see your social performance clearly?

Download the Social Media Audit Template and make data-backed decisions with confidence.

Social media audit template
Social media audit template

Easy to use free Social Media Audit Template that helps you review every channel, uncover gaps, and plan what to fix next.

“We finally have a clear view of what’s driving engagement and what’s not.”

⭐ 4.9/5 from 106 marketers. Downloaded 202 times.

Overview

A social media audit doesn’t have to mean endless spreadsheets. This template brings everything together – performance data, audience insights, and competitor comparisons – all in one place. Audit your platforms, spot the trends, and see exactly where to double down. Each tab is pre-formatted for the platforms that matter: Instagram, TikTok, Facebook, X.com, LinkedIn, Snapchat, Pinterest, YouTube, and Threads.

What you’ll get

  • A master summary sheet for overall insights and benchmarks.
  • Pre-built tabs for each major social channel.
  • Editable sections for reach, engagement, and content performance.
  • Space to compare competitors and spot new opportunities.
  • A clear framework for building your next strategy.

Why it works

You can’t improve what you don’t measure. This template turns scattered analytics into a single, easy-to-understand view – helping you identify what’s delivering results and what needs a rethink.

How to use it

  1. Download the template.
  2. Open each platform tab and input your key metrics.
  3. Compare content types, engagement rates, and follower growth.
  4. Use the Summary sheet to identify trends and opportunities.
  5. Plan your next steps with data you can actually trust.

Ready to see your social performance clearly?

Download the Social Media Audit Template and make data-backed decisions with confidence.