“Finally gave our team a clear picture of who we’re posting for.”
⭐ 4.8/5 from 73 marketers, downloaded 176 times.
–
Overview
This template helps you map audiences – their background, goals, challenges and behaviour – so every post, ad and campaign can be built for specific segments.
What you’ll get
- A complete persona worksheet for social.
- Prompts for demographics, interests and buying behaviour.
- Channel preferences (favourite and least favourite).
- B2B fields like company size and decision makers.
- Messaging angles, content ideas and positioning prompts.
Why it works
When you’re clear on who you’re speaking to, everything gets easier – message, media, timing and creative. This template turns vague ‘audience’ data into usable insights.
How to use
- Download the template.
- Start with one key persona (add more as needed).
- Fill in background, demographics, interests and networks.
- Map buying behaviour, barriers and decision makers (for B2B).
- Use the positioning and content prompts to guide your plan.
Ready to build content your audience actually wants?
Download the Social Media Audience Research Template and get the clarity to plan smarter.
Free Social Media Audience Research Template to define personas, select the right platforms and plan content that actually resonates.
“Finally gave our team a clear picture of who we’re posting for.”
⭐ 4.8/5 from 73 marketers, downloaded 176 times.
Overview
This template helps you map audiences – their background, goals, challenges and behaviour – so every post, ad and campaign can be built for specific segments.
What you’ll get
- A complete persona worksheet for social.
- Prompts for demographics, interests and buying behaviour.
- Channel preferences (favourite and least favourite).
- B2B fields like company size and decision makers.
- Messaging angles, content ideas and positioning prompts.
Why it works
When you’re clear on who you’re speaking to, everything gets easier – message, media, timing and creative. This template turns vague ‘audience’ data into usable insights.
How to use
- Download the template.
- Start with one key persona (add more as needed).
- Fill in background, demographics, interests and networks.
- Map buying behaviour, barriers and decision makers (for B2B).
- Use the positioning and content prompts to guide your plan.
Ready to build content your audience actually wants?
Download the Social Media Audience Research Template and get the clarity to plan smarter.
