Why choosing the right platform makes or breaks your growth.

In this episode, we unpack the Platform Business Alignment Framework and show you how to stop “spray and pray” posting and start growing with purpose.

We cover:

  • What makes Instagram, LinkedIn, X, and TikTok unique.
  • The four-step framework to choose your focus.
  • Real-world criteria: audience fit, content capability, ROI potential.

Choosing the right platform isn’t optional – it’s essential for success.

Choosing the right platform isn’t optional – it’s strategic!

In this episode, we unpack the Platform Business Alignment Framework and show you how to stop “spray and pray” posting and start growing with purpose. We cover:

What makes Instagram, LinkedIn, X, and TikTok unique.
The four-step framework to choose your focus.
Real-world criteria: audience fit, content capability, ROI potential.

Choosing the right platform isn’t optional – it’s essential for success.