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Terms of Service

Effective date: 15.12.2025

These Terms of Use (“Terms”) govern your access to and use of the Fetch platform and related services. They form a legally binding agreement between you and Aheadoftheherd Ltd (trading as Fetch). Please read them carefully.

By ticking the acceptance box, creating an account, or using the Service in any way, you confirm that you are a business user and you agree to these Terms, the Privacy Policy, and the Data Processing Agreement (“DPA”).

If you do not agree to these Terms, you must not use the Service.

1. Who We Are

The Service is provided by:

Aheadoftheherd Ltd (trading as “Fetch”)
31 High View Close, Hamilton Office Park
Leicester, Leicestershire, England, LE4 9LJ
Company number: 07660516
Email: support@fetchsocialmedia.co

References to “Fetch”, “we”, “us” or “our” mean Aheadoftheherd Ltd.
References to “you” mean the business or organisation using the Service.

2. Business Use Only

The Service is intended for business and professional use only.

By accepting these Terms, you confirm that:

  • You are using the Service wholly for business purposes, and
  • You have authority to bind the business you represent.

If you are a consumer, you must not use the Service.

3. Our Agreement With You

These Terms apply to your use of:

  • The Fetch website at fetchsocialmedia.co and any subdomains;
  • Fetch web applications, extensions and downloadable apps;
  • All related features, tools and services (collectively, the “Service”).

These Terms incorporate:

  • Our Privacy Policy
  • Our Data Processing Agreement (“DPA”) (where applicable)
  • Any Additional Terms displayed for specific features

If there is a conflict between documents, these Terms take priority except where the DPA explicitly states otherwise.

4. Service Overview

Fetch provides tools to create, manage and publish social media content, including:

  • AI-generated content and templates
  • Asset libraries
  • Scheduling and publishing tools
  • Social account analytics
  • Multi-user account management
  • Integrations with third-party platforms

We may update, enhance or change the Service at any time. We may also suspend or discontinue features where necessary. You are responsible for regularly backing up any content you want to keep.

5. Accounts and Security

To access most features, you must create an account. You agree to:

  • Provide accurate and complete registration information
  • Keep your login details confidential
  • Ensure only authorised users access your account
  • Notify us immediately of any suspected security issue

You are responsible for all activity carried out under your account.

6. Fees, Subscriptions and Payment

6.1 Pricing
Subscription fees and pricing will be displayed on our website or order pages. We may change pricing from time to time. New pricing normally applies on renewal.

6.2 Billing and renewals
Subscriptions automatically renew for successive periods of the same length unless cancelled before the renewal date. You authorise Fetch and our payment processors to charge your selected payment method for all applicable fees and taxes.

6.3 Cancellation
You may cancel your subscription at any time. Cancellation takes effect at the end of the current billing period. Fees are non-refundable except where otherwise required by law.

6.4 Late or failed payments
If we cannot collect payment, we may:

  • Suspend or restrict your access
  • Terminate your subscription
  • Charge reasonable recovery costs

7. Licence to use the Service

Subject to these Terms and payment of all fees due, Fetch grants you a: Non-exclusive, non-transferable, revocable licence to access and use the Service solely for your internal business purposes.

You must not:

  • Copy, modify, adapt or reverse engineer any part of the Service
  • Circumvent security or access controls
  • Resell, sub-license or distribute the Service

All rights not expressly granted remain with Fetch.

8. Fetch Intellectual Property

Everything provided by Fetch – including software, code, templates, tools, design elements, and documentation (“Materials”) – belongs to Fetch or our licensors.

You do not acquire any intellectual property rights in the Service. You may not use our trademarks without written permission.

9. User Content and Digital Assets

9.1 User Content
“User Content” includes any content you upload, create, access, or connect within the Service, including:

  • Social media posts, drafts and captions
  • Videos, images and brand assets
  • Files accessed via third-party integrations
  • Analytics and insights from connected accounts

You retain ownership of your User Content.

9.2 Licence to Fetch
To operate the Service, you grant Fetch a non-exclusive, worldwide, royalty-free licence to:

  • Host, store, reproduce and modify User Content for formatting
  • Analyse User Content and generate content on your behalf
  • Publish User Content through your connected channels
  • Use User Content to maintain and improve the Service

We will not sell your User Content or use it to promote Fetch without your permission.

9.3 Access to digital assets
If you connect third-party services (such as cloud storage or social media accounts), you authorise Fetch to access and process the content made available through those connections solely as necessary to provide the Service.

9.4 Your responsibilities
You are responsible for:

  • The legality and accuracy of your User Content
  • Obtaining all rights and permissions for any content you provide
  • Ensuring your use of the Service complies with laws and third-party platform terms

We may remove any User Content that breaches these Terms.

10. AI-Generated and Template Content

The Service may provide automatically generated or templated content (“Generated Content”). You acknowledge that:

  • Generated Content may not be unique, accurate or complete;
  • You must review and approve all Generated Content before use;
  • You are solely responsible for ensuring compliance with law and platform rules.

Fetch makes no warranties about the accuracy or suitability of Generated Content. We grant you a licence to use Generated Content solely for your business, subject to these Terms.

11. Third-Party Services

The Service may integrate with third-party services such as:

  • Meta platforms
  • LinkedIn
  • X (Twitter)
  • TikTok
  • Pinterest
  • YouTube
  • Google services
  • Cloud storage tools

Fetch is not responsible for:

  • Availability or performance of third-party services
  • Changes they make to their API or policies
  • Any consequences of your use of those services

If a connected service restricts or suspends your account, this may affect your use of Fetch.

12. Acceptable Use

You must not use the Service to:

  • Break the law or help others break it
  • Harass, abuse or threaten others
  • Upload illegal, harmful or infringing content
  • Distribute spam or unauthorised marketing
  • Probe or test system vulnerabilities
  • Interfere with or disrupt the Service
  • Attempt to access data or accounts you are not authorised to access

We may suspend or terminate your account for violations.

13. Suspension and Termination

13.1 By you
You may cancel your subscription at any time.
No refunds are provided for unused periods except as required by law.

13.2 By us
We may suspend or terminate your access if:

  • You fail to pay fees when due
  • You materially breach these Terms
  • Your use poses a legal, security or operational risk
  • We discontinue some or all of the Service

Where appropriate, we will give you notice.

13.3 Effects of termination
On termination:

  • Your right to use the Service ends immediately
  • We may delete your account and data after a reasonable period
  • You remain liable for all fees due before termination

You are responsible for exporting your own content.

14. Disclaimers

To the fullest extent permitted by law:

  • The Service is provided “as is” and “as available”
  • We do not guarantee uninterrupted or error-free operation
  • We do not guarantee the accuracy or suitability of content or outputs
  • Use of the Service is at your own risk

You are responsible for verifying any content before using it. Nothing in these Terms limits rights that cannot be excluded by law.

15. Limitation of Liability

Nothing in these Terms excludes liability for:

  • Death or personal injury caused by negligence
  • Fraud or fraudulent misrepresentation
  • Any other liability that cannot legally be excluded

Subject to that:

15.1 Exclusions
Fetch will not be liable for:

  • Loss of profits, revenue or business
  • Loss or damage to data
  • Loss of goodwill
  • Indirect or consequential losses
  • Loss arising from third-party platform actions or outages
  • Loss arising from your reliance on Generated Content

15.2 Maximum liability
Fetch’s total aggregate liability to you in any 12-month period is limited to the greater of:

  • The amount you paid to Fetch in the three (3) months before the event giving rise to the claim; or
  • £250 (two hundred and fifty pounds sterling).

This limitation applies whether the claim is in contract, tort, negligence or otherwise.

16. Indemnity

You agree to indemnify Fetch against all claims, damages, liabilities, costs and expenses arising from:

  • Your misuse of the Service
  • Your User Content
  • Your breach of third-party terms or applicable laws
  • Your breach of these Terms

17. Data Processing Agreement

17.1 Incorporation of the DPA
Where Fetch processes Personal Data on your behalf as a processor (for example, when you upload assets or connect social media accounts), the Data Processing Agreement (“DPA”) forms part of these Terms.

The current version of the DPA is available at: https://fetchsocialmedia.co/data-processing-agreement

By using the Service in a way that involves processing Personal Data on your behalf, you agree to the DPA, which automatically applies.

17.2 Priority
If there is any conflict between these Terms and the DPA in relation to Personal Data processing, the DPA will prevail.

18. Governing Law and Jurisdiction

These Terms and any disputes arising out of them are governed by the laws of England and Wales. You and Fetch agree to the exclusive jurisdiction of the courts of England and Wales.

19. Assignment and Change of Ownership

You may not assign these Terms without our consent. Fetch may assign these Terms and transfer rights and obligations to another entity, including in the event of:

  • A merger
  • Acquisition
  • Corporate restructuring
  • Sale of the business or assets

Your agreement with Fetch will continue with the new entity.

20. Terms of Service – Miscellaneous

  • If any part of these Terms is found unenforceable, the rest remains in force.
  • Failure to enforce any right does not constitute a waiver.
  • Section titles are for convenience only.
  • “Including” means “including but not limited to.”
  • These Terms, the Privacy Policy and the DPA form the entire agreement between you and Fetch.
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