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Privacy Policy

Last update: 15.12.25

1. Introduction

This Privacy Policy explains how Aheadoftheherd Ltd (trading as Fetch) collects, uses, shares, and protects your personal data when you use our website at https://fetchsocialmedia.co and all related applications, subdomains, browser extensions, and services (“Service”).

It also explains your rights under UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Fetch acts as:

  • A Data Controller for personal data we collect about our users, website visitors, prospects, and billing contacts.
  • A Data Processor when our commercial customers use the Service to manage, publish, or analyse content through their connected social media accounts.

If you use Fetch on behalf of a business, you are responsible for ensuring that you have the right to connect and process data from any social media accounts you integrate.

Use of the Service constitutes acceptance of this Privacy Policy and our Terms of Use.

2. Who We Are

Aheadoftheherd Ltd (t/a Fetch)
31 High View Close, Hamilton Office Park
Leicester, Leicestershire
England, LE4 9LJ
Company Number: 07660516

To contact us about this policy or your data, email: hello@fetchsocialmedia.co

3. The Personal Data We Collect

We collect personal data in the following ways:

3.1 Data You Provide Directly

Account registration

  • Name
  • Job title
  • Company name
  • Email address
  • Phone number
  • Username
  • Password
  • Time zone
  • Other details requested to operate your account

Customer support

  • Messages, attachments, requests, and any information you provide to our support team.

Purchases and subscriptions

  • Payment details (processed securely by third-party payment providers; Fetch does not store full card numbers).
  • Billing address.
  • Subscription preferences.

Social media connections.

To allow you to publish or analyse content through Fetch, we may collect:

  • Social media username / profile ID
  • Display name
  • Profile image
  • Access tokens
  • Connected pages, profiles, or channels
  • Sent posts and scheduled content
  • Post performance and engagement metrics
  • Audience and demographic insights, where the platform makes these available

3.2 Data Collected Automatically

When using our website or platform we collect:

Technical data

  • IP address
  • Browser type
  • Device identifiers
  • Operating system
  • Access times

Usage data

  • Pages viewed
  • Navigation paths
  • Features used
  • Search queries
  • Date/time interactions
  • Clicks and behaviour within the platform

Cookies and similar technologies.

We use cookies, web beacons, and tracking technologies to:

  • Operate the Service
  • Remember your preferences
  • Improve performance
  • Analyse platform usage
  • Provide consent-based marketing (where applicable)

Non-essential cookies are only used with your consent.
You can update cookie preferences at any time via your browser settings or our cookie banner (where provided).

3.3 Data We Receive From Third Parties

  • Social media platforms (when you connect accounts)
  • Payment processors
  • CRM or business tools you integrate
  • Publicly available sources (e.g., LinkedIn for B2B contact verification)

4. Our Role: Controller vs Processor

4.1 Fetch as Data Controller

We act as Data Controller for personal data relating to:

  • Your Fetch account
  • Billing and payment records
  • Marketing communications
  • Platform logging and security
  • Website analytics
  • Contract management
  • Customer support

4.2 Fetch as Data Processor

We act as Data Processor when you use Fetch to:

  • Manage social media posts
  • Schedule and publish content
  • View analytics from connected accounts
  • Store drafts, images, and content
  • Manage user access within an organisation

In these cases:

  • You (the customer) are the Data Controller.
  • Fetch processes data only under your instruction.
  • Sub-processors are used only when necessary and with safeguards in place.
  • A Data Processing Agreement (DPA) is available upon request.

5. Lawful Bases for Processing

Fetch processes personal data under the following lawful bases:

Purpose Lawful Basis
Creating and managing your account Contract
Providing and improving the Service Legitimate interests
Customer support Contract / Legitimate interests
Processing payments Contract
Marketing communications Consent (email) or Legitimate interests (B2B)
Security, fraud prevention, platform monitoring Legitimate interests
Analytics and usage optimisation Legitimate interests
Compliance with legal obligations Legal obligation
Connecting social media accounts Consent (via platform authorisation)

You may withdraw consent at any time without affecting prior lawful processing.

6. How We Use Personal Data

We use your data to:

  • Create and manage Fetch accounts
  • Provide, personalise, and improve the Service
  • Authenticate logins
  • Enable social media publishing and analytics
  • Process payments and subscriptions
  • Provide customer support
  • Contact you about service updates or outages
  • Send marketing communications (with the right to opt out)
  • Monitor platform safety and prevent misuse
  • Conduct internal analytics
  • Maintain system security and backups
  • Comply with legal and regulatory obligations

7. How We Share Personal Data

We share data only when necessary and only with:

7.1 Service Providers (Sub-processors)

Such as:

  • Hosting providers
  • Cloud storage
  • Payment processors
  • Customer support platforms
  • Error monitoring and security tools
  • Email and marketing platforms
  • Analytics providers

All providers are bound by appropriate contracts and security obligations.

7.2 Legal and regulatory bodies

We may disclose data where required to:

  • Comply with the law
  • Respond to lawful requests
  • Prevent fraud, abuse, or security threats
  • Protect the rights or safety of Fetch or others

7.3 Business transfers (sale of company)

If Fetch or Aheadoftheherd Ltd undergoes a sale, merger, investment, restructuring, or transfer of ownership, personal data may be transferred to the acquiring entity.

This is permitted under UK GDPR, provided the new owner:

  • honours the commitments in this Privacy Policy, or
  • provides a materially similar level of protection.

Users will be notified if ownership changes, and you may choose to stop using the Service at any time.

(This clause gives you full freedom to sell the company without renegotiating user data rights.)

8. International Data Transfers

We may transfer personal data outside the UK when necessary. Where this occurs, we use one of the following:

  • The UK International Data Transfer Agreement (IDTA)
  • The UK Addendum to the EU Standard Contractual Clauses
  • A recognised UK adequacy decision
  • Appropriate contractual and technical safeguards

We do not rely on the discontinued EU–US Safe Harbor or unrelated US privacy frameworks.

9. Data Retention

We retain personal data only as long as necessary for the purposes described.

Example retention periods:

  • Account information: for the life of your account + up to 6 years (for legal/accounting purposes).
  • Marketing data: until you withdraw consent or opt out.
  • Usage logs: up to 24 months.
  • Support messages: up to 36 months.
  • Connected social account data: deleted immediately when access is revoked or your account is closed.

We delete or anonymise data securely once it is no longer needed.

10. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Delete your data (right to erasure)
  • Object to processing
  • Restrict processing
  • Withdraw consent at any time
  • Data portability
  • Not be subject to automated decisions without safeguards

To exercise any right, contact: hello@fetchsocialmedia.co

Your right to complain. You may lodge a complaint with the UK Information Commissioner’s Office (ICO): https://www.ico.org.uk

We would appreciate the opportunity to resolve concerns before you approach the ICO.

11. Children’s Privacy

Fetch is designed for business users and is not intended for individuals under 18.
We do not knowingly collect personal data from children.

If you believe a minor has provided data, contact us and we will delete it.

12. Cookies and Tracking Technologies

We use:

  • Essential cookies (required for the Service to function)
  • Analytics cookies (with legitimate interests or consent)
  • Marketing cookies (used only with consent)

You can change your browser settings to refuse cookies or withdraw consent via our cookie banner.

Full details are available in our Cookie Policy (if published separately).

13. Changes to This Policy

We may update this Privacy Policy from time to time. Any material changes will be communicated through:

  • The website
  • Email notifications, or
  • In-platform messages

Continued use of the Service after updates indicates acceptance of the revised policy.

14. Contact Us

For all questions, rights requests, or complaints:

Aheadoftheherd Ltd (Fetch)
31 High View Close, Hamilton Office Park
Leicester, Leicestershire, England, LE4 9LJ
Company Number: 07660516
Email: support@fetchsocialmedia.co

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