“Hands-down the most useful TikTok marketing resource we’ve found.”
⭐ 4.9/5 from 85 marketers. Downloaded 197 times.
–
Overview
TikTok has reshaped how brands earn attention – and the brands that win are the ones that think like creators.
This in-depth guide gives your team the frameworks, tools and real-world examples to grow on TikTok the right way.
From organic storytelling to creator collaborations, paid ads, and mastering TikTok Shop – you’ll learn how to turn creativity into conversions.
What you’ll learn
- How TikTok’s algorithm and recommendation system now prioritises content.
- Best-practice posting framework for brands.
- How to work with creators and influencers effectively.
- Step-by-step TikTok Ads setup and optimisation.
- The essentials of TikTok Shop for product-led brands.
- Real-world examples from brands mastering short-form video.
Why it works
This guide helps brands balance creativity with structure – showing you how to make content that performs without losing your identity.
You’ll also find updated ad formats, analytics walkthroughs and compliance tips.
How to use it
- Download the Field Guide.
- Review the “Essentials” section to align your brand’s TikTok goals.
- Use the content frameworks and posting calendar provided.
- Share the creator collaboration checklist with your team.
- Track your analytics and refine weekly using the included performance matrix.
Ready to master TikTok?
Download TikTok for Brands: A Field Guide and start building your audience, creativity and sales today.
A free, data-driven Field Guide showing brands how to build awareness, engagement and sales through TikTok’s fast-evolving platform.
“This guide is like a playbook for real growth – no fluff, just results.”
⭐ 4.9/5 from 101 marketers. Downloaded 403 times.
Overview
TikTok has reshaped how brands earn attention – and the brands that win are the ones that think like creators.
This in-depth guide gives your team the frameworks, tools and real-world examples to grow on TikTok the right way.
From organic storytelling to creator collaborations, paid ads, and mastering TikTok Shop – you’ll learn how to turn creativity into conversions.
What you’ll learn
- How TikTok’s algorithm and recommendation system now prioritises content.
- Best-practice posting framework for brands.
- How to work with creators and influencers effectively.
- Step-by-step TikTok Ads setup and optimisation.
- The essentials of TikTok Shop for product-led brands.
- Real-world examples from brands mastering short-form video.
Why it works
This guide helps brands balance creativity with structure – showing you how to make content that performs without losing your identity.
You’ll also find updated ad formats, analytics walkthroughs and compliance tips.
How to use it
- Download the Field Guide.
- Review the “Essentials” section to align your brand’s TikTok goals.
- Use the content frameworks and posting calendar provided.
- Share the creator collaboration checklist with your team.
- Track your analytics and refine weekly using the included performance matrix.
Ready to master TikTok?
Download TikTok for Brands: A Field Guide and start building your audience, creativity and sales today.
