Struggling to keep up with the constant demand for fresh social media content? You’re not alone. But if you don’t do social media content repurposing, you’re likely working harder, not smarter, to achieve your social media goals.

Social media moves fast and creating original posts from scratch every time can feel overwhelming. But what if you could maximise the impact of your best content without constantly reinventing the wheel? That’s where content repurposing comes in. By strategically repurposing your social media content, you can extend its lifespan, reach new audiences, and reinforce key messages – without doubling your workload.

Let’s break down how it works and how you can leverage it for maximum impact.

What is social media content repurposing?

Repurposing social media content means taking an existing post and transforming it into a different format or adapting it for another platform. Unlike simply reposting the same thing, repurposing gives your content a fresh spin while keeping its core value intact. This strategy helps you work smarter, not harder, by making your best content work across multiple touchpoints.

For example:

A high-performing LinkedIn post can become a Twitter thread.
A customer testimonial from Facebook can be turned into a carousel post on Instagram.
A long-form video can be chopped into short clips for Reels or TikTok.

By repurposing content, you maximise your reach while ensuring your messaging stays consistent across platforms.

Why do social media content repurposing?

Here’s some of the key reasons why you should be doing content repurposing as part of your social media strategy:

Extend content lifespan: Social media posts often have short visibility windows. Repurposing helps keep your best content in circulation for longer.

Reach new audiences: Different platforms attract different demographics. What performs well on LinkedIn may not reach the same people as a TikTok video, so repurposing ensures broader exposure.

Boost engagement: Presenting the same core message in various formats increases the likelihood of engagement. 

Increase efficiency: Constantly creating new content is time-consuming. Repurposing saves time while maintaining content quality.

Reinforce key messages: Repetition is key to brand awareness. By repurposing, you can easily reinforce your messaging without constantly trying to create evergreen content.

5-Steps to effectively repurpose social media content

STEP 1 – Identify high-performing content

Start by looking at your analytics. Which posts received the most likes, shares, comments, or saves? These are strong candidates for repurposing since they’ve already proven engaging.
For example, if a post on X.com gets significant engagement, consider turning it into a more detailed LinkedIn post or article, or even a highly visual Instagram carousel.

STEP 2 – Adapt content to different platforms

Each social platform has its own format and audience preferences. When repurposing, tweak your content to match the platform’s style and user behaviour:

X.com to LinkedIn: Turn a thread posted on X.com into a longer LinkedIn post with more context.
Instagram to TikTok/Reels: Transform an Instagram post into a short-form video for TikTok or Reels.
YouTube to Instagram: Cut down long-form YouTube videos into bite-sized clips for Instagram Stories.
Blog Post to LinkedIn: Take key points from a blog post and repurpose them into an engaging LinkedIn carousel or short-form text post.

Step 3 – Transform content into multiple formats

One post can be repurposed into various formats to appeal to different types of audiences:

Text Posts → Turn into quotes, infographics, or tweets.
Videos → Break into clips for Instagram Reels, TikTok, and YouTube Shorts.
Long Articles → Convert into LinkedIn posts or Twitter threads.
User Testimonials → Reformat into visual graphics or short videos.

By switching up the format, you can ensure your message reaches different audience segments in a way that suits their content preferences – as well as being able to stretch-out the life span of single pieces of content. 

Step 4 – Refresh and update evergreen content

Some content never loses its relevance. If you have older social media posts that are still valuable, update them with fresh insights, new data, or trending hashtags. For instance, a well-performing LinkedIn post from last year can be reposted with a fresh take or updated statistics to make it timely.

Step 5 – Create a content repurposing workflow

To make repurposing seamless, establish a system:

1. Create with repurposing in mind – When crafting new content, consider how it can be adapted later.
2. Use templates – Have ready-made formats for quote graphics, tweet threads, and short video snippets.
3. Schedule strategically – Space out repurposed content so your audience isn’t overwhelmed by repetition.
4. Test and optimise – Monitor engagement and tweak your repurposing strategy accordingly.

Content repurposing: common mistakes to avoid

Below are three key mistakes to avoid when looking to undertake successful content repurposing:

1. Copy-pasting without adapting:
Different platforms require different tones and formats. Simply copying and pasting won’t be as effective.

2. Ignoring performance metrics:
Repurposing works best when based on data. Don’t assume all content is worth repurposing – check the analytics first.

3. Not optimising for platform-specific features:
Use platform-specific features like Instagram’s carousel posts, LinkedIn’s document posts, or X.com’ threads to make your repurposed content more engaging.

And finally…

Social media content repurposing isn’t about taking shortcuts – it’s about making the most of what you already have. By strategically adapting content for different platforms, you can increase reach, engagement, and brand consistency without doubling your workload.

The key is to be intentional. Identify what works, reshape it for different audiences, and let your content do the heavy lifting. Ready to get started? Dive into your analytics, pick your top-performing posts, and start repurposing today. Need a hand? Get in contact with us today.

The post The power of social media content repurposing appeared first on Fetch Social Media.

When it comes to car dealership social media, most think their strategy is strong, but pop the hood and take a closer look, and the opposite is often true. If you’re not seeing tangible results – engagement, brand awareness, leads, and sales – then your strategy isn’t working as well as you think.

Social media isn’t just about posting pictures of cars or announcing discounts; it’s about building an ecosystem that fosters trust, drives engagement, and ultimately boosts sales.

The numbers don’t lie: 21% of car buyers say social media directly influenced their purchase decision, and 71% use it as a key part of the buying process. If your dealership isn’t seeing a measurable impact from social, it’s time to reassess and make some serious changes.

Here’s why your dealership isn’t dominating social media and, more importantly, what to do about it.

You don’t have a clear car dealership social media strategy.

Posting randomly with no defined strategy leads to inconsistent messaging and poor results. Successful dealerships have a clear social media plan that aligns with their business objectives and customer journey.

The fix:

Develop a structured content plan that includes defined goals – brand awareness, engagement, lead generation, and sales. Establish content pillars, track performance metrics, and use insights to refine your approach. A strong social media plan ensures every post has a purpose and contributes to your overall marketing objectives.

You’re not using data to improve.

If you’re not tracking your social media performance, you’re making blind decisions. Engagement, reach, click-through rates, and conversions all provide insights into what’s working and what needs improvement.

The fix:

Use analytics tools on Facebook, Instagram, LinkedIn and more to monitor performance and identify patterns. Track what type of content performs best and adjust your strategy accordingly. Continuous refinement based on real data ensures your social media efforts stay effective and results-driven.

Your content is all about you, not your customers.

If your social media posts only promote stock, discounts, or dealership news, you’re failing to engage your audience. Customers want value, not just sales pitches.

The fix:

Shift your content strategy to focus on the customer experience. Provide valuable information such as financing options, maintenance tips, and model comparisons. Engage with interactive content like polls, Q&A sessions, and customer testimonials. This builds credibility and positions your dealership as a trusted resource rather than just another car lot.

You’re not posting consistently enough.

Posting sporadically when you have free time isn’t a strategy – it’s a missed opportunity. Inconsistent posting leads to decreased visibility and engagement.

The fix:

Commit to a high-impact posting schedule. Plan a mix of content types – vehicle features, behind-the-scenes footage, customer testimonials, and industry insights – and schedule posts ahead of time using social media management tools. A well-maintained posting calendar ensures your dealership remains visible and relevant.

Your salespeople aren’t leveraging their own networks.

Your dealership’s official social media accounts aren’t the only way to reach potential buyers. Your sales team has personal networks filled with warm leads – yet many aren’t using them effectively.

The fix:

Encourage your sales team to build their personal brands on social media. Provide them with shareable content and train them to engage with potential customers online. A salesperson with a strong online presence builds trust and expands the dealership’s reach beyond its official channels.

Your engagement is one-sided (or nonexistent).

Social media isn’t just about broadcasting – it’s about engaging. If you’re only pushing out content without responding to comments, answering questions, or interacting with followers, you’re losing opportunities to build relationships.

The fix:

Make engagement a priority. Respond to every comment and message promptly. Join conversations in local community groups, acknowledge customer feedback, and show appreciation for your audience. When customers feel heard and valued, they are more likely to trust and support your dealership.

Your video content is weak (or nonexistent).

Video content consistently outperforms static images and text-based posts, yet many dealerships fail to utilise it effectively.

The fix:

Invest in video content that showcases your inventory, highlights customer testimonials, and provides behind-the-scenes dealership experiences. Even simple videos – such as walkarounds, test drives, and live Q&A sessions – can significantly boost engagement and lead conversions.

You’re not investing in paid social media as part of your car dealership social media activity.

Organic reach is declining, and dealerships that don’t invest in paid advertising are missing out on potential customers.

The fix:

Implement a smart paid social strategy. Run highly targeted ads to reach in-market car buyers based on location, demographics, and online behavior. Boost high-performing posts and retarget visitors who have engaged with your content. Combining paid efforts with organic strategies ensures maximum visibility and ROI.

You’re ignoring user-generated content (UGC).

Your customers are already creating some of the best content for your dealership, but you’re not leveraging it.

The fix:

Encourage satisfied customers to share their experiences on social media and tag your dealership. Repost user-generated content to build credibility and authenticity. UGC acts as powerful social proof that influences potential buyers more effectively than traditional advertising.

You haven’t optimised for local SEO on social.

If potential customers can’t find your dealership online, you’re losing business to competitors who have optimised their social presence.

The fix:

Ensure your dealership’s social media profiles have up-to-date contact information, location-based keywords, and geo-tags. Encourage customers to leave reviews on Facebook and Google, as positive ratings boost local search rankings and improve credibility.

There’s no social media strategy buy-in from the Dealer Principal.

If the dealer principle doesn’t prioritise social media, the strategy and its success will always be underfunded and under-utilised.

The fix:

Leadership buy-in is crucial for social media success. Ensure that you are demonstrating the value of digital marketing, what resources are necessary and likely ROI. Encourage dealer principals to engage in social efforts – whether by featuring in content, sharing updates, or supporting social initiatives. When social media is actively supported from the top down, the entire dealership benefits.

And finally…

Your dealership’s social media presence isn’t about what you think is working – it’s about real, measurable results. If engagement is low, leads aren’t coming in and your not selling cars as a result of your efforts then it’s time to take action.

By addressing these common social media failures and implementing the solutions outlined above, your dealership can turn social media into a powerful tool for driving what is the ultimate metric for your business, sales.

Managing social media effectively takes time and expertise, and many dealerships simply don’t have the resources to do it consistently. That’s where Fetch comes in.

Fetch is the always-on social media solution designed for dealerships that need a consistent, engaging, and results-driven presence online. Our platform enables your team to create, schedule and publish on-brand social media posts and plans in minutes not hours. No more last-minute scrambling for posts or inconsistent messaging – just professional, high-impact content that keeps your dealership top-of-mind for potential buyers.

Keen to find out more? Contact us today.

The post Here’s why your Dealership isn’t crushing it on social media appeared first on Fetch Social Media.

Understanding your audience isn’t just about tracking metrics – it’s about uncovering the conversations, trends, and sentiment shaping your market in real time. Social listening tools give marketers the edge by transforming unfiltered online chatter into actionable insights. From identifying emerging opportunities to sharpening your strategy, these tools help you stay ahead of the curve and make smarter, faster decisions.

Here’s a breakdown of the 6 key tools that are team use for social media listening and intelligence. They help us make more informed decisions and may help you too:

AnswerThePublic
Great for: Deciphering Audience Curiosities.

Ever wished you could understand exactly what questions your audience is asking? AnswerThePublic aggregates search queries from platforms like Google and Bing to visualise the topics and questions on your audience’s mind. It’s a go-to tool for content marketers looking to create relevant, high-value content. With free daily searches and paid plans, it’s an affordable and highly effective entry point into social media listening.

Exploding Topics:
Great for: Riding the Wave of Emerging Trends.

The next big thing in your industry is already gaining momentum – you just need to spot it. Exploding Topics identifies rising trends before they hit the mainstream, giving you a head start on crafting campaigns that resonate. For marketing teams focused on innovation, this tool is invaluable. A free plan is available, as well as a range of paid options.

SparkToro:
Great for: Illuminating Audience Insights.

What does your audience read, watch, or listen to? SparkToro takes audience analysis a step further by showing you their habits and preferences. For marketers refining targeting strategies, SparkToro provides actionable insights into how to connect with your ideal customer. A free plan that offers five searches per month is available, as well as paid plans.

Mention:
Great for: Real-Time Brand Monitoring.

Brand reputation can change in an instant. Mention keeps you in the loop by tracking conversations about your brand, competitors, and industry across multiple platforms. With real-time alerts, you’ll never miss an opportunity to engage or address a concern. Mention currently only offer paid social media listening plans. Their entry level one covers up to 5,000 mentions, making it perfect for mid-sized marketing teams.

Brand24:
Great for: Comprehensive Monitoring at Scale.

Need to track your brand, competitors, and industry trends all in one place? Brand24 delivers keyword monitoring, sentiment analysis, and comprehensive reporting in an easy-to-use platform. For teams managing multiple campaigns, its robust capabilities make it an essential tool. It’s one of the more expensive options out there but is a great choice for marketers who need an all-in-one solution.

Brandwatch:
Great for: Enterprise-Grade Listening and Analytics.

For large-scale operations, Brandwatch is the gold standard in social listening. With access to over 1.7 trillion data points and advanced sentiment analysis, it’s designed for teams that require deep, data-driven insights to shape strategy. Pricing is customised, reflecting its enterprise-level capabilities, but its depth of features justifies the investment for those at scale.

And finally…

By leveraging these tools, marketing professionals can gain a deeper understanding of their audience, stay ahead of competitors, and craft campaigns that truly resonate. Choose the social media listening tool that aligns best with your goals, and start turning insights into impact today! Need help with your social media strategy? Contact us today.

The post Social media listening tools to help drive growth appeared first on Fetch Social Media.

In the ever-evolving digital landscape, YouTube marketing stands out as a powerful tool for auto dealerships. With its vast audience and the growing preference for video content, this platform offers a unique YouTube marketing strategy opportunity for dealerships to showcase their cars and engage with potential customers in a dynamic way. In this blog, we’ll explore the importance of YouTube for auto dealerships and provide 13 practical tips to harness its power locally.

YouTube’s significance for auto dealerships is rooted in its expansive reach and the growing influence of video content in consumer decision-making. With over 2 billion logged-in monthly users, YouTube is not only a video-sharing platform but a global community actively engaged in content consumption. This vast audience includes a significant number of potential car buyers, making it a fertile ground for dealerships to showcase their offerings.

Statistics reveal that YouTube is the preferred platform for video consumption, with users collectively watching over 1 billion hours of video each day. This immense viewership underlines the platform’s potential as a marketing channel for auto dealerships. Moreover, Google reports that 70% of people who used YouTube as part of their car buying process were influenced by what they watched. More so, among auto shoppers, 60% reported that their views on a brand or vehicle were influenced by digital video, with YouTube being a key platform.

Further highlighting its impact, a study found that 90% of car buyers research online before making a purchase, with many turning to video reviews and walk-throughs to inform their decisions. YouTube, therefore, offers a unique opportunity for dealerships to engage with these prospective buyers through compelling video content that showcases car features, performance, and testimonials.

YouTube’s role in the consumer car buying journey is evolving. It’s not just a discovery platform but also a space for deeper engagement.

Users frequently use YouTube to compare models, learn about car features, and watch test drives. By tapping into this behaviour, dealerships can effectively guide potential buyers along the purchase journey.

Videos can influence buying decisions, especially for significant investments like cars. A well-crafted YouTube marketing strategy and presence allows dealerships to:

• Showcase Vehicle Features: Videos can highlight features and capabilities in a way that static images and text cannot.
• Build Trust and Brand Identity: Authentic, engaging content helps build a dealership’s brand and foster trust among viewers.
• Reach a Wider Audience: YouTube’s vast user base means dealerships can reach a broad spectrum of potential customers.
• Boost SEO and Online Visibility: YouTube is the world’s second-largest search engine, and videos often rank high in search results.

YouTube marketing success – 13 tips for Auto Dealerships

Tip 1 – Create a dedicated channel:

Start by setting up a YouTube channel exclusively for your dealership. Ensure it reflects your brand identity with a custom logo, banner, and channel description.

Tip 2 – Understand your audience:

Research your local market to understand the preferences and needs of your potential customers. Tailor your content to resonate with this audience.

Tip 3 – Showcase your inventory:

Regularly post videos of your available cars. Include walkarounds, interior tours, and test drive experiences to give viewers a comprehensive look.

Tip 4 – Highlight special features:

Create videos focusing on unique features or advanced technology available in your cars. These can be quick, informative clips that educate viewers.

Tip 5 – Create how-to videos:

Offer value with how-to guides or maintenance tips. This positions your dealership as a helpful resource, building trust with your audience.

Tip 6 – Leverage customer testimonials:

Share videos of happy customers and their stories. Authentic testimonials can be powerful in influencing potential buyers.

Tip 7 – Engage with local events and charities:

Showcase your involvement in local events or charities. This enhances community connection and shows your dealership’s commitment to the local area.

Tip 8 – Utilise YouTube SEO (search engine optimisation):

Optimise your video titles, descriptions, and tags with relevant keywords. This helps your videos appear in search results, both on YouTube and Google.

Tip 9 – Optimise your video titles, descriptions, and tags with relevant keywords.

This helps your videos appear in search results, both on YouTube and Google.

Tip 10 – Promote your videos:

Share your YouTube content on your dealership’s website and social media platforms. Encourage your audience to subscribe for updates.

Tip 11 – Interact with your viewers:

Respond to comments and messages on your videos. Engaging with your audience helps build a community around your channel.

Tip 12 – Collaborate with local influencers:

Partner with local YouTubers or influencers for wider reach. They can review your cars or feature your dealership in their content.

Tip 13 – Track and analyse performance:

Use YouTube Analytics to track the performance of your videos. Analyse what works and refine your strategy accordingly.

In summary…

Having a YouTube marketing strategy for Auto Dealerships is crucial. YouTube’s vast audience, coupled with the increasing reliance on video content in the car buying process, makes it an essential platform for auto dealerships looking to expand their reach and influence purchasing decisions. By leveraging YouTube, dealerships can effectively position their brand and offerings in front of an engaged and relevant audience.

By understanding the platform’s capabilities and following our 12 practical steps, dealerships can create a compelling YouTube presence that resonates with local audiences, builds brand trust, and ultimately drives sales. In the digital age, leveraging platforms like YouTube is not just an option but a necessity for staying competitive and relevant in the auto industry. Need help? Get in contact with our experienced team today.

The post YouTube marketing tips for auto dealerships appeared first on Fetch Social Media.

In the digital age, multi-site brands face unique challenges and opportunities in managing their social media marketing presence. While brand governance remains a crucial aspect of the central marketing team’s responsibilities, the role of headquarters (HQ) should extend far beyond mere oversight. In a landscape where local relevance and personalisation are paramount, HQs must actively support local teams by providing ready-to-personalise resources, training, and tools tailored to specific markets. This article explores the need for this expanded role, the benefits it offers, and practical strategies for implementation.

The importance of localised content in social media marketing

Localised content has become a cornerstone of effective social media marketing. With 55% of consumers discovering new brands on social media, it is clear that a one-size-fits-all approach is no longer sufficient. Brands must cater to the unique tastes, preferences, and cultural nuances of local audiences. According to recent statistics, 44% of local businesses depend on social media for brand awareness, while 41% rely on it to drive revenue. This reliance underscores the necessity of providing local teams with the tools and resources needed to create impactful, locally relevant content.

Local teams often face challenges such as limited resources, lack of expertise, and time constraints. A study revealed that 52% of local businesses struggle to find time for content creation, and 39% are unable to consistently produce quality content. These challenges highlight the need for HQs to offer practical support, enabling local teams to focus on executing effective social media strategies rather than being bogged down by operational hurdles.

The role of HQ in empowering local teams

The traditional role of HQ in social media governance typically involved setting brand guidelines, approving content, and ensuring consistency across all channels. While these functions are important, they represent only a fraction of what should be offered. To truly empower local teams, HQs should take a more proactive role, such as:

Developing Customisable Content Libraries:

HQs can create a repository of ready-to-use and personalise social media posts – content templates, graphics, and videos that local teams can easily access. These resources should align with the brand’s overall messaging while allowing for local adaptations. For instance, Starbucks provides its local stores with a variety of branded materials, which can be customised to reflect regional events, holidays, and promotions. However, just providing multi-site businesses with access to poorly named folders with large images and video files in and hoping that local teams figure it out for themselves, is not providing support.

Providing Training and Workshops:

Continuous education is essential for local teams to stay updated on the latest social media trends and tools. HQs can organise regular training sessions, workshops, and webinars focusing on content creation, platform-specific strategies, and analytics. This training can empower local teams to make data-driven decisions, enhancing their ability to engage with local audiences effectively.

Offering Access to Advanced Tools and Platforms:

Access to advanced social media management tools can significantly enhance the efficiency and effectiveness of local teams. HQs should provide subscriptions to platforms that offer features like content creation, scheduling, analytics, and social listening.

Establishing a Feedback Loop:

Communication between HQ and local teams should be a two-way street. HQs should actively seek feedback from local teams on the effectiveness of the provided resources and tools. This feedback can inform future initiatives and ensure that the support offered is relevant and practical. Additionally, local teams can share insights about emerging trends or challenges specific to their markets, enabling HQ to adapt its strategies accordingly.

Benefits of a proactive HQ role in social media marketing

Expanding the role of HQ beyond social media brand governance offers numerous benefits for multi-site brands. Firstly, it ensures that local teams are well-equipped to personalise and create content that resonates with their specific audiences. This localisation can lead to higher engagement rates and more meaningful interactions. For example, a study found that 90% of marketers reported increased exposure for their businesses through social media, with 75% experiencing increased website traffic as a result of their efforts.

Secondly, providing local teams with the necessary resources and training can lead to more consistent and cohesive brand messaging across all channels. This consistency is crucial for building brand trust and loyalty. A report revealed that 68% of marketers believe that social media is essential for their business, emphasising the importance of maintaining a strong and unified brand presence online.

Lastly, a more involved HQ can help mitigate the risks associated with local teams deviating from brand guidelines. By offering pre-approved, customisable content, HQs can maintain control over the brand’s image while allowing local teams the flexibility to tailor their messages. This balance is essential for protecting the brand’s reputation while maximising its local relevance.

Practical implementation strategies

Implementing a support system for local teams requires careful planning and execution. Here are some practical strategies for HQs to consider:

Centralised Content Management System (CMS):

Implementing a CMS that local teams can access can streamline the content creation and approval process. This system can house all approved templates, graphics, and guidelines, making it easy for local teams to find and use the resources they need. The best versions of these systems are far removed from simple intranets or brand folders where typically large image and video files are dumped with little or no thought as to how local brand operators can and will use them.

Regular Communication and Collaboration:

Establishing regular check-ins and collaboration sessions between HQ and local teams can foster a sense of unity and shared purpose. This communication can also serve as a platform for local teams to share success stories, challenges, and insights.

All to often HQ marketing teams are guilty of developing tools and platforms that make sense to members of the central team but have little use or relevance in solving the local area marketing needs of a brand multi-site locations.

Incentivising Local Team Performance:

Recognising and rewarding local teams for their social media efforts can motivate them to go above and beyond. Incentives can range from public recognition and awards to monetary bonuses based on performance metrics like engagement rates, follower growth, and content quality.

Data-Driven Decision Making:

Providing local teams with access to analytics tools and training them on data interpretation can empower them to make informed decisions. By understanding their audience’s preferences and behaviours, local teams can refine their content strategies for maximum impact.

Continuous Improvement:

The digital landscape is constantly evolving, and so should the strategies employed by multi-site brands. HQs should regularly review and update their resources, training programs, and tools to ensure they remain relevant and effective. This continuous improvement mindset can help brands stay ahead of the competition and maintain a strong online presence.

Social media marketing success stories

Several brands have successfully implemented a proactive HQ support system for their local teams, resulting in significant benefits. For example, McDonald’s has developed a robust framework for localised marketing, providing franchisees with customisable social media content and marketing tools. This approach has allowed the brand to maintain a consistent global image while catering to local tastes and preferences.

Another notable example is Starbucks, which has excelled in blending global brand consistency with local relevance. Starbucks encourages its local stores to create region-specific content, such as celebrating local festivals or featuring products popular in specific areas. This strategy has helped Starbucks maintain a strong global brand identity while resonating with local audiences, ultimately leading to enhanced customer loyalty and engagement.

Industries needing better support

While many industries have embraced the need for robust HQ support for local teams, some sectors still lag. Franchises and auto dealerships are notable examples where there is often a disconnect between HQ and local branches. These industries frequently face challenges in maintaining consistent brand messaging while also providing the flexibility for local social media marketing initiatives.

In the franchise industry, the struggle often lies in balancing brand consistency with the autonomy needed by local franchisees to cater to their markets. While some franchise systems offer substantial support, many still rely heavily on franchisees to manage their marketing efforts independently. This can lead to inconsistent messaging and missed opportunities for leveraging central resources.

Auto dealerships, similarly, often lack sufficient support from HQs in their digital marketing efforts. While dealerships may receive general guidelines, the lack of customisable and ready to publish content can result in missed opportunities to connect with local audiences. Furthermore, the highly competitive nature of the automotive market necessitates a more agile and responsive approach to localised marketing, which is often hindered by insufficient HQ support.

It’s not a cost – it’s an investment

Investing in localised support is not merely a cost; it is a strategic investment that can yield substantial returns. When HQs provide local teams with the necessary tools, resources, and training, they enable these teams to execute more effective organic and paid social media marketing. This investment often leads to higher engagement rates, increased brand loyalty, and better return on investment (ROI).
For example, a study found that 90% of marketers reported increased exposure for their businesses through social media, with 75% experiencing increased website traffic. These improvements are linked to enhanced brand visibility and engagement, which translate into increased sales and revenue. Moreover, by streamlining content creation and distribution processes, HQs can significantly boost productivity, allowing local teams to focus on strategic initiatives rather than purely operational tasks.

Additionally, providing local teams with advanced tools and training can lead to more efficient use of resources. For instance, access to sophisticated analytics tools enables local teams to measure the effectiveness of their campaigns accurately and make data-driven decisions. This efficiency not only reduces costs but also enhances the overall impact of marketing efforts.

And finally…

The role of HQ in multi-site brands should extend beyond traditional social media brand governance. By actively supporting local teams with pre-written / ready-to-personalise resources, training, and tools, HQs can enhance the overall effectiveness of their social media strategies. This proactive approach not only ensures brand consistency but also allows for greater local relevance, resulting in higher engagement and customer loyalty. As the digital landscape continues to evolve, HQs must remain agile and responsive, continuously refining their support systems to meet the needs of local teams and the expectations of their audiences.

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References:
The 2023 State of Social Media,” Sprout Social, July 15, 2024.
Top Content Marketing Statistics for 2023: Trends & Insights, Content at Scale, July 2023.
11 Essential Social Media Marketing Statistics For 2023,” Desku.io, March 2023.
B2B Content Marketing Research: 2023 Trends, Statistics, and More,” Content Marketing Institute, May 2023.

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Fetch is a dynamic, on-demand platform that creates, curates and publishes brand-aligned social media content, empowering marketing and sales teams to achieve more, faster, and for less. Request free demo access today.

The post Social media and the evolving role of HQ marketing teams appeared first on Fetch Social Media.

The sales landscape has changed, and social selling—using social media to connect, engage, build trust, and drive sales—has become an essential strategy for brands aiming to succeed. Among the many platforms available, LinkedIn stands out as the ultimate tool for social selling, providing access to a professional network of over 900 million users worldwide. Unlike other social media channels, LinkedIn is purpose-built for business, making it the ideal space to connect with decision-makers, establish thought leadership, and nurture relationships that drive sales.

In this post, we’ll explore why social selling on LinkedIn matters, highlight the platform’s Social Selling Index (SSI) as a critical tool for success, and share actionable steps to help your team thrive in today’s competitive sales environment.

Social selling – a strategy for every industry

Social selling isn’t just for traditional sales teams – it’s a versatile strategy for professionals across industries. From service-based businesses like recruitment agencies to consumer-facing brands such as luxury cars, LinkedIn enables businesses to foster authentic connections, establish credibility, and convert leads into loyal customers.

By integrating social selling into your LinkedIn strategy, you can:

Build trust:
People buy from people they trust. Social selling helps you position your team as experts and advisors.

Expand your reach:
Employees can amplify your brand message, extending your visibility far beyond traditional marketing efforts.

Reduce costs:
As advertising costs soar, social selling offers a cost-effective alternative that generates significant ROI.

Consider these compelling LinkedIn statistics:
78% of social sellers outperform those who don’t use social media;
Social selling leaders create 45% more opportunities than their peers;
And, are 51% more likely to meet their quotas;

Whether you’re selling to customers in the corporate world or engaging individual consumers, mastering social selling is critical for staying competitive and relevant.

LinkedIn’s Social Selling Index (SSI)

LinkedIn’s Social Selling Index (SSI) has become an essential metric for anyone serious about connecting with prospects and closing deals online. What was once a tool exclusive to LinkedIn’s paid users is now available to everyone, and it’s changing the game for sales professionals, marketers, and business leaders alike.

The LinkedIn SSI score provides a clear, measurable way to assess your social selling efforts. Scored on a scale of 0 to 100, it evaluates how well you’re using LinkedIn to connect, engage, and build relationships. This powerful tool tracks your progress in four key areas:

– Establishing a professional brand: Is your LinkedIn profile polished and authoritative?
– Finding the right people: Are you effectively identifying and connecting with prospects?
– Engaging with insights: Are you sharing valuable, conversation-starting content?
– Building relationships: Are you nurturing genuine connections with your network?

Your SSI score serves as a compass, showing where you excel and where there’s room for improvement. It’s not just about looking good on paper – it’s about driving real-world results. 

Why your SSI score matters

LinkedIn data reveals a direct correlation between high SSI scores and sales success:

– Professionals with higher SSI scores are six times more likely to exceed their sales targets.
– A strong SSI enhances your visibility, credibility, and ability to close deals.
– It’s also integrated into tools like LinkedIn’s Sales Navigator, making it a critical performance indicator for those using the platform for prospecting.

Even if you’re not in a traditional sales role, improving your SSI score can position you as a thought leader in your industry, attract new opportunities, and strengthen your professional reputation.

How to check your SSI score

Curious about your SSI score? Checking it is quick and easy:

1. Log into LinkedIn or Sales Navigator.
2. Visit the LinkedIn SSI page – https://www.linkedin.com/sales/ssi
3. View your score, compare it to industry peers, and track your progress over time.

Your SSI dashboard breaks down how you rank within your industry and network, offering actionable insights to help you improve.

What Makes a Good SSI Score? Aiming for an SSI score of 75 or higher is a solid benchmark, according to LinkedIn. This level positions you as a thought leader and sets you apart from competitors. But even if your current score is far from this target, don’t worry – consistent effort can lead to significant improvements.

How to boost your social selling index score

Improving your SSI score doesn’t necessarily require a complete strategy overhaul. Instead, focus on these four strategic actions:

1. Polish your profile
Ensure your LinkedIn profile includes a professional photo, compelling headline, and detailed work history. Your profile should reflect your expertise and make it clear why you’re worth connecting with.

2. Grow your network
Proactively connect with industry peers, prospects, and influencers. Regularly engage with their content – comment, share, and start conversations. Building a relevant and active network is key to boosting your SSI.

3. Share valuable content
Position yourself as a resource by sharing industry news, thought leadership, and original insights. Authenticity matters – don’t just share; add your own perspective to spark meaningful conversations.

4. Engage consistently
Stay connected with your audience by maintaining regular communication. Whether it’s following up with prospects or commenting on their posts, consistent engagement builds relationships and improves your SSI score.

Advocacy meets social selling – a winning combination

Social selling becomes even more powerful when paired with employee advocacy. While LinkedIn’s paid advertising tools can be effective, they’re costly and often lack the authenticity that drives true engagement. Advocacy allows businesses to leverage their employees’ networks to amplify their brand message organically.

Content shared by employees reaches 561% further than branded posts, and reduces reliance on costly ads, saving significant resources while maintaining visibility.

The bottom line – why social selling matters for your business

Social selling on LinkedIn shouldn’t just be a ‘nice to have’ – it’s a necessity for businesses that want to thrive in today’s competitive market. By integrating social selling into your strategy and leveraging tools like our on-demand platform Fetch, your business can:

– Build trust and credibility with prospects.
– Reduce dependency on costly ads while driving better results.
– Empower teams to connect authentically with others and close more deals.

Your team’s SSI score is more than a number; it’s a reflection of their ability to succeed in the digital sales era.

And finally…

Fetch makes it easy to elevate your social selling efforts. Our on-demand platform gives teams instant access to curated, high-quality posts tailored to their audience, along with detailed analytics to track progress and measure ROI. By empowering employees to build stronger connections, increase visibility, and drive measurable sales results, Fetch transforms how your team engages on social media. Contact us today to learn more.

The post Why social selling matters for your business appeared first on Fetch Social Media.

This year, perhaps more than any other, businesses face the growing challenge of how to balance skyrocketing advertising costs with the need for more authentic (customer and prospect) engagement. While paid ads have long been a cornerstone of marketing strategies, their rising costs and diminishing returns are pushing brands to explore alternatives. Enter employee advocacy, a cost-effective and impactful way to amplify your brand’s message. In this post we explore how employee advocacy and paid ads can work together, why advocacy is becoming essential, and actionable steps to get started.

The rising cost of paid advertising

Since 2023, the cost of paid online advertising has surged across platforms, making it harder for businesses to justify their ad budgets. Here are just a few of the increases:

Google Ads CPC:
Has increased by an average of 10%, with some sectors experiencing jumps of over 25%. (Neil Patel)

Facebook CPCs:
Have risen by nearly 17% annually, driven by intense competition for limited ad inventory. (Social Media Examiner)

LinkedIn CPCs:
Have increases and now range from $5 to $15, with highly targeted campaigns exceeding $20 per click. (LinkedIn Marketing Solutions)

Yet, despite these rising costs, ads are becoming less effective:

42% of users find online ads annoying, and 70-80% ignore sponsored search results altogether. (eMarketer, Search Engine Land). Plus, nearly 26% of internet users now use ad blockers, and this number continues to rise. (Statista).

Why employee advocacy makes sense

As the cost of ads increases and effectiveness declines, employee advocacy offers a compelling addition to a brands marketing strategy. Here’s why:

Authenticity wins:
Content shared by employees feels more genuine and is far more likely to resonate with their networks.

Cost-efficiency:
Employee advocacy delivers significant results at a fraction of the cost of paid ads.

Trust and engagement:
Advocacy creates a human connection, building trust and driving engagement beyond what traditional ads can achieve.

Comparing employee advocacy and paid ads

While paid ads excel at precision targeting, employee advocacy amplifies brand reach in a way that is authentic and sustainable. Here’s a snapshot of the financial impact, using data from a variety of online sources (including Wordstream and Hubspot):

Paid advertising costs:

SME businesses:
Google Ads can typically cost $8000 to $9000 per month, totalling $96000 to $108000 annually.

Social media ads:
Monthly spends average $5500 to $9000, adding up to $66000 to $108000 per year.

Total costs:
Combining search and social media ads, paid advertising costs can easily range from $162000 to $216000 annually.

Employee advocacy’s potential:

Extended reach:
With 1000 employees each having 1000 connections, your brand can organically reach up to 1 million people.

Ad value:
At an average CPC of $3.00, 2000 employee-driven clicks translate into $6000 of earned ad value.

Cost efficiency:
Employee advocacy programs can typically reduce costs by 80% compared to paid advertising budgets.

The challenges of paid advertising

While paid ads remain a valuable tool for targeted reach, they come with significant challenges:

Declining CTRs:
Global social ad click-through rates have dropped by 30% year-over-year. (Statista)

Banner blindness:
The average user sees over 1700 banner ads per month, but most go unnoticed.

Ad fatigue:
As users are bombarded with ads, the struggle to stand out intensifies.

The employee advocacy advantage

Employee advocacy offers unique advantages that paid ads can’t match:

561% greater reach:
Messages shared by employees travel 561% further than those shared by brand channels. (MSLGroup)

8x more engagement:
Employee-shared content generates 8x the engagement of brand-only posts. (Social Media Today)

4x brand lift:
Earned media delivers 4x the brand lift compared to paid ads alone. (Bazaarvoice)

Advocacy not only enhances visibility but also drives trust, loyalty, and conversions in a way paid media often struggles to replicate.

A winning strategy: Combining paid ads with employee advocacy

Paid media has long been a cornerstone of successful marketing strategies. Its precision targeting, scalability, and immediate visibility make it an invaluable tool for raising brand awareness and guiding prospects through the sales funnel. However, the rising cost of advertising and growing ad fatigue among audiences highlight an undeniable truth: relying solely on paid ads is no longer enough.

To truly connect with today’s consumers, brands need a more balanced approach – one that pairs the precision of paid media with the authenticity of employee advocacy. This hybrid strategy combines the expansive reach and data-driven power of paid ads with the trust and human connection that only advocacy can deliver. Together, these strategies form a powerful, complementary duo that can drive exceptional results.

Here’s just a few of the ways avocacy can add real value:

Humanise your brand:
Advocacy fosters authentic connections with your audience, offering a personal touch that paid ads alone can’t achieve.

Expand organic reach:
Employees amplify your brand message across their networks, reaching wider audiences and reducing reliance on costly ad campaigns.

Enhance remarketing efforts:
Employee advocacy helps build warm leads, enriching your remarketing lists and improving ad effectiveness.

Actionable steps to get started

If you’re ready to embrace employee advocacy, here’s how to begin:

Repurpose your budget:
Allocate part of your ad spend to employee advocacy – it’s cost-effective and high-impact.

Educate your employees:
Provide training and tools to make advocacy easy and natural for your team. Platforms like Fetch – enable marketing and sales teams to easily share advocacy content across their social media channels.

Combine with ads:
Use paid ads for targeted reach and employee advocacy to build authentic engagement.

And finally….

As advertising costs continue to rise, businesses must rethink how they connect with audiences. Employee advocacy and paid ads aren’t competitors – they’re partners. Together, they form a powerful marketing strategy that balances authenticity with precision targeting.

Ready to empower your employees, amplify your brand, and lower your costs? Let Fetch show you how to unlock the full potential of employee advocacy. Contact us today to find out more.

The post The rising cost of paid ads and the power of employee advocacy appeared first on Fetch Social Media.

Today, social media platforms have evolved far beyond their original purpose as networking tools. Major platforms like Facebook, Instagram, TikTok, and LinkedIn are increasingly functioning as search engines in their own right. Users now rely on these platforms not just to connect with others but to discover content, products, services, and brands. For businesses, this means that posting relevant and frequent content is no longer optional – it’s essential for brand discoverability and long-term success.

Social media as search engines

As of 2023, a study by GWI found that 43% of internet users aged 16-64 use social media to search for information about brands, products, or services. This statistic shows how users are leveraging platforms like Instagram and TikTok similarly to how they would use Google. With the growth of features such as Instagram’s Explore page and TikTok’s For You feed, these platforms prioritise showing users content that matches their search intent and past behavior.

On TikTok, for instance, many younger users consider it their primary search engine, favoring short, engaging videos over traditional web searches. Google’s own internal research revealed that nearly 40% of Gen Z prefer TikTok or Instagram over Google for search purposes.

Why posting relevant content matters

Given that social media algorithms now prioritise content based on search intent and user engagement, brands that post frequently and consistently increase their chances of being discovered. This aligns with how search engines like Google reward websites that regularly produce fresh content. The more your brand contributes to the conversation, the more likely it will show up in users’ feeds.

According to HubSpot’s 2023 Social Media Trends Report, businesses that post relevant content 3-4 times per week experience significantly higher engagement rates than those posting less frequently. Additionally, 84% of marketers surveyed said that having a consistent content schedule was crucial for success on social platforms.

Boosting brand findability

Search engines value relevance and authority. The same principle applies to social media platforms that prioritise delivering content aligned with user interests. Frequent posting boosts your brand’s relevance in the algorithm, while relevant content, whether it’s educational, entertaining, or promotional, can help position your brand as an authority in your industry.

For instance, LinkedIn rewards industry thought leaders who consistently share high-value posts. A 2023 LinkedIn study revealed that posts that include hashtags relevant to the industry and trends increase post visibility by 20%. This is because LinkedIn’s algorithm surfaces content that aligns with popular hashtags and keywords, which function similarly to how Google ranks keyword-rich pages.

The impact of social media on Google search results

In addition to their own algorithms, social media posts are now appearing directly in Google search results. A study conducted in 2023 found that approximately 23% of search results feature a Facebook post in the top 10 positions, while Instagram posts are also frequently visible on the search engine results page (SERP). X (formerly Twitter) also show posts in Google’s top results in certain contexts.

This means that optimising your social media presence and creating relevant, engaging content can extend your brand’s visibility beyond the social platforms themselves. For branded searches, where users type in your business name, your social profiles are likely to appear at the top of the search results page, adding credibility and increasing the chances of capturing more audience share.

Although social signals – such as likes, shares, and comments – are not officially recognised as Google ranking factors, their influence on SEO is clear. Studies show that social media content with high engagement often drives more traffic to a brand’s website, indirectly boosting its organic search ranking. For example, a Hootsuite led experiment in 2023 found that articles with higher social shares generated 22% more organic search results than those with fewer shares, highlighting the indirect impact of social media on Google’s ranking​.

Increasing organic reach in a competitive space

Social media’s role as a search engine discovery tool means that organic reach is more important than ever. In an increasingly crowded space, maintaining organic visibility requires a proactive content strategy.

A report from Sprout Social found that 77% of social media marketers believe frequent posting is key to increasing organic reach on platforms like Facebook and Instagram. Brands that take a more passive approach are more likely to see their content drowned out by those actively engaging and creating fresh material that resonates with their audience.

By focusing on relevance and frequency, brands can optimise for both user searches and platform algorithms, ensuring higher visibility without needing to rely exclusively on paid ads.

Social media and search engine success: Best practice tips for maximising brand visibility

Post regularly: Aim for 3-5 posts per week. Studies show that consistent posting keeps your brand visible and signals to algorithms that your content is relevant.

Use keywords and hashtags: Just as you would with search engines, incorporating trending hashtags and relevant keywords into your posts can help users discover your brand through social media searches.

Create a variety of content: Use a mix of content types – videos, stories, and posts – to cater to how algorithms weigh different content forms and to reach more of your audience.

Engage with your audience: Responding to comments and direct messages boosts your engagement rates, which are often key factors in determining the visibility of your posts in search results.

Boost visibility: Amplify your top-performing organic posts with targeted paid promotions to reach a broader audience and drive engagement.

Analyse and Adapt: Platforms offer insights into which of your posts are generating the most engagement. Use these insights to refine your content strategy, ensuring it remains relevant to your target audience.

And finally…

In 2024, for brands to remain visible and competitive, posting relevant and frequent content is more critical than ever. By treating social platforms as search engines and optimising your content accordingly, you can ensure your brand remains discoverable and relevant in an increasingly competitive online landscape.

Time and again the evidence shows that brands that invest in a well-rounded social media strategy not only increase engagement but also boost their overall online visibility. So if you’re looking to improve your brand’s findability, start thinking of social media as your next great SEO strategy.

Need help? Contact our experienced team today.

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References

GWI: 43% of Internet Users Use Social Media to Search for Brands, 2023.
Google: 40% of Gen Z Use TikTok or Instagram for Search, 2023.
HubSpot: Social Media Trends Report 2023, 2023.
LinkedIn: Hashtag Use on LinkedIn Increases Post Visibility by 20%, 2023.
Hootsuite: Social Shares Generate 22% More Organic Search Results, 2023.
Sprout Social: Social Media Marketers Say Frequent Posting Increases Organic Reach, 2023.

The post Social media and search engine success appeared first on Fetch Social Media.

Within crowded and competitive consumer and business markets companies are constantly searching for innovative ways to expand their brand reach and build trust with their audiences. One of the most powerful, yet underutilised strategies is employee advocacy. But what exactly does this term mean, and how can businesses effectively harness its potential?

What is employee advocacy?

In simple terms, employee advocacy involves encouraging your workforce to promote your brand through their own social networks. Imagine having a team of passionate, engaged employees regularly sharing your company’s latest updates, products, and values. Not only does this give your brand a human touch, but it also amplifies its reach in an authentic way. According to data from Sprout Social, the potential reach of employee-shared content is vast, and more importantly, trusted. People tend to believe their peers far more than they believe corporate messaging.

Unlike traditional advertising or corporate social media posts, content shared by employees often feels more genuine, approachable, and personal. Employees, after all, are seen as the experts in their fields, and their insights into the company and its offerings carry a certain level of credibility that’s hard to replicate.

Key elements of employee advocacy:

– Content sharing: Employees can share pre-prepared content like blogs, news updates, or event promotions.
– Personal experience: Encouraging employees to share their experiences with the brands products/services or values adds authenticity.
– Thought leadership: Employees can build personal brands by sharing industry insights and becoming thought leaders.

Why employee advocacy matters

The modern consumer is increasingly sceptical of traditional advertising. As a result, brands are looking for ways to build trust and authenticity. This is where employee advocacy shines. Here’s why it matters:

Increased brand reach:
The reach of your employees’ personal networks is often significantly larger than your company’s official social media accounts. Every share, comment, or like from an employee introduces your brand to a new audience.

Boosts engagement:
Content shared by employees tends to generate 561% more engagement compared to content shared through brand channels, according to recent research. That’s because it feels less like marketing and more like genuine enthusiasm.

Enhances trust:
In today’s digital age, trust is paramount. When your employees advocate for your brand, they’re putting their personal stamp of approval on it. This personal touch is much more likely to influence potential customers than impersonal corporate messaging. A study from Edelman revealed that people trust employees more than the company’s executives or advertisements.

Builds employee morale:
Employee advocacy doesn’t just benefit the company – it also benefits the employees. By being seen as trusted voices within their industry, employees can grow their personal brand, establish themselves as thought leaders, and feel more connected to the company’s mission.

Talent attraction and retention:
A company that has strong advocates is often perceived as a great place to work. Employees who speak positively about their employer can attract talent that fits the company’s culture, leading to improved recruitment efforts.

How to build a successful employee advocacy program

Employee advocacy is powerful, but it’s not something that happens on its own. Companies need a structured approach to get it right. Here’s how:

Create a culture of advocacy
Advocacy starts from within. Companies need to foster an environment where employees feel proud to represent the brand. This means clear communication of company values, offering support and training, and ensuring that employees feel empowered to share their thoughts. Encouraging a sense of ownership and pride is critical for a successful program.

Provide the right tools and resources

To make it easy for employees to advocate for your brand, provide them with pre-approved content they can share, such as blogs, articles, or videos. However, while giving employees content to share is important, make sure to also enable personalisation.

Incentivise participation

Not all employees will jump at the chance to share content. Incentivising advocacy can encourage participation. Whether it’s through a reward system for top advocates, recognition in team meetings, or even career growth opportunities, creating a sense of reward will make employees more likely to engage.

Measure and optimise

Like any marketing strategy, you’ll want to measure the success of your advocacy efforts. Track metrics like:

– Adoption rate (how many employees are sharing content).
– Engagement rate (how many likes, comments, shares their posts are getting).
– Traffic and lead generation (whether the employee-shared content is driving traffic to your site or converting leads).

By measuring these outcomes, you can identify what’s working, where to improve, and how to optimise your employee advocacy program for better results.

Examples of successful programs

Several companies have successfully implemented employee advocacy programs, demonstrating the impact of this strategy on brand growth and engagement.

For instance, Dell used its “Social Media and Communities” (SMaC) initiative to train over 10,000 employees on how to engage on LinkedIn. This effort resulted in 8x more engagement for employee-shared content compared to corporate posts, with 40% of Dell’s LinkedIn engagement coming directly from employees. This program not only enhanced Dell’s visibility but also positioned it as a thought leader in the tech industry.

Similarly, Adobe’s “Adobe Life” program allowed employees to share personal experiences and company-related content, contributing to a 30% increase in content reach and a 5% improvement in brand trust metrics. Adobe’s employee advocacy initiative effectively built trust and boosted the company’s reputation, particularly on LinkedIn.

Simpli.fi, a programmatic advertising platform, saw a 7x ROI after launching its employee advocacy initiative.

These case studies highlight how structured employee advocacy programs can deliver tangible results in terms of brand reach, trust, and overall engagement.

Final thoughts

Employee advocacy is a win-win for both the company and its employees. By harnessing the power of your workforce’s social media networks, you can not only expand your brand’s reach but also build trust with your audience in a way that feels organic and sincere. Employees, on the other hand, gain personal brand growth and recognition for their contributions, helping to create a stronger, more engaged team.

Investing in an employee advocacy program is a smart move for any company looking to thrive in today’s social media-driven landscape. Empower your team, and you’ll see the benefits ripple through your business and beyond.

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Our platform – Fetch, simplifies employee advocacy by offering easy access to pre-approved (on-brand) content and assets that employees can perosnalise and share. To find out more about how we can help your employees promote your brand confidently and effectively, while amplifying reach and engagement, contact us today.

The post Why employee advocacy on social media matters to your brands success. appeared first on Fetch Social Media.

Being active on social media is no longer enough. Brands need a well-defined strategy that aligns with business goals, employs key tactics, and adapts to changing trends to achieve meaningful results.

In this post, we outline 12 essential steps to help you build a social media strategy that not only works for your brand but drives growth.

1. Define your goals

The first step to building a winning social media strategy is setting clear goals. These goals should align with your business objectives, and we recommend focusing on six core areas:

Awareness: Getting your brand in front of your target audience.

Traffic: Driving users to your website or landing pages.

Engagement: Fostering meaningful interactions with your followers.

Sentiment: Managing how your brand is perceived online.

Conversion: Turning followers into leads, customers, or subscribers.

Customer Experience: Creating loyal customers who advocate for your brand.

Developing SMART goals – Specific, Measurable, Attainable, Relevant, and Time-bound – are essential to keep your strategy focused. For example, “We will drive 5,000 unique visitors to our membership registration page on our website from social media by December 2024” is one example of a well-defined, measurable goal that you can build a tactical plan around.

2. Know your audience

Understanding your audience is critical to your social media success. Start by creating data-backed customer personas. These personas should reflect key demographic details, such as age, location, and interests, as well as psychographics like values and attitudes.

Rather than relying on assumptions, use data from surveys, social media analytics, and customer service interactions. This ensures that your content resonates with the right people, addressing their needs and desires. Fetch’s insights can help you dig deep into these audience behaviours, giving you the information you need to craft tailored content.

3. Study the competition

Competitor analysis is a crucial part of crafting your strategy. Analyse what your competitors are doing on social media, particularly what works well for them. Key questions to ask include:

– Which platforms are they most active on?
– What type of content gets the highest engagement?
– What tone do they use?

There are many competitor analysis tools available that enable you to study competitors in your industry with ease, helping you to benchmark against them and find opportunities to differentiate your brand.

4. Social media strategy – focus on the right channels

Not every platform will suit your brand’s goals or your audience’s preferences. After creating your customer personas and analysing your competition, identify which platforms are the most relevant for your strategy.

Whether it’s LinkedIn for professional connections or TikTok for younger audiences, focusing your efforts on the right channels allows you to engage with the people who matter most and will yield the best results for your audience and goals.

5. Create a content game plan

Content is the engine that drives social media. A successful strategy requires diverse content that aligns with your goals. At this stage, define content buckets – broad categories for the types of content you’ll post. These could include:

Educational content:
Tips and how-tos to inform your audience.

Engagement drivers:
Polls, questions, and challenges to boost interaction.

Promotional content:
Product launches, discounts, and offers.

Once you’ve identified your content buckets, use a content calendar to plan and schedule your posts. This ensures a consistent, organised approach, so you can avoid last-minute rushes and maintain a steady presence.

6. Create a paid advertising plan

In addition to organic growth, a paid advertising strategy is essential for reaching a wider audience and accelerating results. This involves careful budget allocation, defining your target audience, selecting the right ad formats, and choosing the platforms where ads will perform best. Having a robust paid strategy allows you to supplement your organic efforts and reach new potential customers efficiently.

7. Maintain a consistent brand voice

A consistent brand voice is key to building trust and familiarity. Whether your tone is professional, quirky, or bold, it should reflect your brand’s identity and remain consistent across all platforms. Think about your brand as a person – how would they sound?

Maintaining this voice across all your content creates a unified experience for your audience, helping your brand stand out and build deeper connections.

8. Social media strategy – leverage the right tools

Managing multiple social platforms can be overwhelming, but the right tools can make it far more manageable. Social media management tools help with everything from scheduling posts to monitoring engagement and tracking performance. These tools save time, improve efficiency, and give you the insights needed to fine-tune your strategy over time.

9. Budget

A solid social media strategy requires investment, so budgeting is crucial. Allocate funds for content creation, platform fees, influencer collaborations, and advertising spend. This ensures your team knows where resources are going and maximises the return on investment.

10. Set a timeline and milestones

Set a timeline that includes key activities, milestones, and deliverables. Breaking your strategy into phases allows you to monitor progress and ensure that each stage is executed on time. Establishing clear milestones also helps keep your team accountable and gives you points of reference to measure progress.

11. Define an execution plan

A well-defined execution plan ensures that your social media strategy gets implemented smoothly. This involves assigning roles and responsibilities to team members, setting up workflows, and detailing how each part of the strategy will be tactically executed. Clear planning leads to better coordination and more effective results.

12. Social media strategy – measure, refine and improve

Tracking the effectiveness of your strategy is crucial. Use Key Performance Indicators (KPIs) like engagement, reach, and conversion rates to measure success. Tools that provide detailed analytics will help you track performance over time and make data-driven decisions for continuous improvement. Regularly assessing these metrics ensures that your strategy stays aligned with your business goals and you fully understand your return on investment.

And finally..

Crafting an effective social media strategy involves setting clear goals, understanding your audience, analysing competitors, and refining your content and approach over time. At Fetch, we provide the tools and guidance to help you navigate each step of this journey, turning your social media efforts into real, measurable success.

Ready to elevate your social media game? Contact the team today and let’s get building a strategy that works for you.

The post 12 Steps to a better social media strategy appeared first on Fetch Social Media.